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Journal of Advertising Education

Journal of Advertising Education


eISSN: 25161873 | ISSN: 10980482 | Current volume: 28 | Current issue: 1 Frequency: Bi-annually

The Journal of Advertising Education is a peer-reviewed academic journal dedicated to research and commentary on instruction, curriculum, and leadership in advertising education. In addition to traditional research, the journal publishes articles and opinion pieces, teaching tips, reports, and books/digital resource reviews.

The primary readership of the journal consists of advertising faculty, administrators, and mass communication graduate students. Members of the Advertising Division of the Association for Education in Journalism and Mass Communication receive a copy of the journal as a benefit of their memberships.

Since its founding in 1996 by the Advertising Division of the Association for Education in Journalism and Mass Communication, the Journal of Advertising Education has served as the focal point for peer-reviewed scholarship, technique expositions, and commentary on advertising curriculum and classroom practice.

Featured topics include:

• accreditation
• agency practice
• assessment
• campaigns
• classroom practice
• creativity
• diversity
• employment
• ethics
• integrated marketing communication
• international advertising
• learning theory
• social media
• team teaching and learning
• technology

Editor
Juan Mundel Michigan State University, USA
Associate Editor
Tricia Farwell Middle Tennessee State University, USA
Former Editors
Jami Armstrong Fullerton Oklahoma State University, USA
Keith R. Johnson Texas Tech University, USA
Alice Kendrick Southern Methodist University, USA
Jay Newell Iowa State University, USA
Pat Rose Florida International University, USA
Mary Alice Shaver Central Florida University, USA
Resources Editor
Tricia Farwell Middle Tennessee State University, USA
Editorial Review Board
Susan Westcott Alessandri Suffolk University, USA
Saleem Alhabash Michigan State University, USA
Beth Barnes University of Kentucky, USA
Bruce Bendinger Copy Workshop
Robyn Blakeman University of Tennessee, USA
Courtney Bosworth Radford University, USA
Sara Champlin University of North Texas, USA
Hong Cheng Southern Illinois University Carbondale, USA
Craig Davis University of Ohio, USA
Tao Deng DePaul University, USA
Bonnie Drewniany University of South Carolina, USA
Tricia Farwell Middle Tennessee State University, USA
Juliana Fernandes University of Florida, USA
Jami Fullerton Oklahoma State University, USA
Harsha Gangadharbatla University of Colorado-Boulder, USA
Kim Golombisky University of South Florida
Nancy Gray Arizona State University, USA
Frauke Hachtmann University of Nebraska-Lincoln, USA
Eric Haley The University of Tennessee, USA
Scott Hamula Ithaca College, USA
Joe B. Hester University of North Carolina, USA
Jisu Huh University of Minnesota USA
Valerie Jones University of Nebraska-Lincoln, USA
Alice Kendrick Southern Methodist University, USA
Gayle Kerr Queensland University of Technology, Australia
Hyejin Kim Southern Utah University, USA
Ken Kim Xavier University, USA
Lance Kinney University of Alabama, USA
Jan LeBlanc Wicks University of Arkansas, USA
Wei Na Lee University of Texas-Austin, USA
Bobbi Kay Lewis Oklahoma State University, USA
Lynda Maddox George Washington University, USA
Michael Maynard Temple University, USA
Anna McAlister Endicott College, USA
Mariko Morimoto Waseda University, Japan
Juan Mundel DePaul University, USA
Kartik Pashupati Research Now
James Pokrywczynski Marquette University, USA
Keith Queensberry Messiah College, USA
Tom Reichert University of South Carolina, USA
Jef Richards Michigan State University, USA
Shelly Rodgers University of Missouri, USA
Patricia Rose American Academy of Advertising
John Sweeney University of North Carolina, USA
Sarah Turnbull University of Portsmouth, UK
Sandra Utt The University of Memphis, USA
Jorge Villegas University of Illinois, Springfield, USA
Harold Vincent Elon University, USA
Adam Wagler University of Nebraska-Lincoln, USA
Lara Zwarun University of Missouri, St. Louis, USA
Advertising Division Officers and Committee Chairs
Saleem Alhabash, Head Michigan State University, USA
Linwan Wu, Vice Head University of South Carolina, USA
Shanshan Lou, Teaching & Pedagogy Chair Appalachian State University, USA
Eunin (Anna) Kim, PF&R Chair University of Southern California, USA
Linwan Wu, Research Chair University of South Carolina, USA
Mengtian Jiang, Grad and Undergraduate Student Track University of Kentucky, USA
Chang Dae Ham, Special Topics Track Chair University of Illinois Urbana Champaign, USA
Samuel M. Tham, Communication Chair & Secretary Colorado State University, USA
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