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Organizational Ethnography
- Daniel Neyland - University of Lancaster, UK
December 2007 | 192 pages | SAGE Publications Ltd
This is an excellent resource for those interested in studying organizations in both formal and informal contexts. -CHOICE
Ethnography has become an established method of researching organizational life. Ethnographic approaches provide in-depth insights into what people and organizations do on a day-to-day basis and provide the foundations for cutting-edge observational research in large and small organizations.
Organizational Ethnography takes readers through the practical history of ethnography from its anthropological origins through to its use in an ever-widening variety of organizational, academic, and business contexts.
Author David Neyland covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analyzing one's data and negotiating an exit strategy. The book is highly practical and incorporates a range of case studies, illustrating organizational ethnography at work.
This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational, or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.
Ethnography has become an established method of researching organizational life. Ethnographic approaches provide in-depth insights into what people and organizations do on a day-to-day basis and provide the foundations for cutting-edge observational research in large and small organizations.
Organizational Ethnography takes readers through the practical history of ethnography from its anthropological origins through to its use in an ever-widening variety of organizational, academic, and business contexts.
Author David Neyland covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analyzing one's data and negotiating an exit strategy. The book is highly practical and incorporates a range of case studies, illustrating organizational ethnography at work.
This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational, or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.
Sensibility One
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Sensibility Ten
Great book. Fits like a glove to the course in Organizational Analysis.
Department of Aesthetics and Communication , Aarhus University
September 4, 2015
A well considered text that covers the whole research process for researchers seeking to undertake ethnography in an organisation.
Schl of Tourism, University of West London
February 6, 2015
Well it is a difficult question. In general I am very much in favor of introducing ethnography to the students. I am supervising various groups working ethnographically. However, the examples discussed in the book seemed to be too far away from the fields and questions I expect the students to work with.
Business Administration , Department of Business Administration
May 1, 2013
Useful for research methods in PR
MMUBS, Manchester Metropolitan Univ (Crewe)
July 3, 2012
This is a terrific study material for those students who is planning to explore the real-life managerial practice.
Please select your department, Twente University
June 16, 2010
Sage College Publishing
