Storytelling Organizations
- David M Boje - New Mexico State University, USA
Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life.
David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
'Boje's work is a theoretical interpretation of how a writer would have to rethink a million times before he organises his script or story by weaving in all the characters, By doing this, the theories showcased in the book become essential reading for professionals in the film, journalism and advertising industry....Boje does well by reminding us of the basics. And it is here that he allows us to find who we really are as writers, and as organisations'
Vishal Krishna
Business World
