Models for Innovation Diffusion
- Vijay Mahajan - BASIX, Hyderabad, India
- Robert A. Peterson - University of Texas, Austin, USA
Volume:
48
May 1985 | 88 pages | SAGE Publications, Inc
Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
Basic Concepts
The Fundamental Diffusion Model
Flexible Diffusion Models
Extensions and Refinements
Illustrative Applications
Status and Outlook