Communicating Your Research with Social Media
A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video
- Amy Mollett - London School of Economics, UK
- Cheryl Brumley - London School of Economics, UK
- Chris Gilson - London School of Economics, UK
- Sierra Williams - London School of Economics, UK
This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring research your online and present it in a way that highlights and maximizes its relevance through social media.
Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualizing available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete "how to" for communicating research through blogs, podcasts, data visualizations, and video, it teaches readers how to use social media to:
- Create and share images, audio, and video in ways that positively impacts your research
- Connect and collaborate with other researchers
- Measure and quantify research communication efforts for funders
- Provide research evidence in innovative digital formats
- Reach wider, more engaged audiences in academia and beyond
Through practical advice and actionable strategies, Communicating Your Research with Social Media shows how to achieve and sustain research impact through social media.
Written by experts on communicating research to publics, this book is a steadfast guide to the fast-paced world of social media. It usefully positions the use of social media in the broader contexts of its history as well as the research lifecycle, and the practical chapters are brilliantly illustrated with informative and entertaining examples. From the novice social media dabbler to the platform veteran who wishes to expand her repertoire, academics and other knowledge workers will benefit from this sharply-written book.
Adopting social media as a vehicle to communicate academic research is not an easy task and is generally not very well understood. The true value in this book is in providing a step-by-step breakdown of the strategic capabilities of this medium and highlighting the almost endless possibilities, as well as the pitfalls, when using it to promote one’s research. It will be a guiding light for professorial ‘noobs’ looking to espouse the value of their efforts through digital and social channels.
Sample Materials & Chapters
Chapter 1: Social media: Why they matter and what they can do