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What can flame-throwing squirrels tell us about human emotion? Can social media empower political activism? How has the Internet changed the way we form our identities? Do algorithms have a social role? What is digital society?

In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided into three sections, Digital Media and Society expertly leads students through:
  • Theories: from social media and cyber-optimism, to online social interaction and social change
  • Topics: from emotion, participation and the public sphere, to the impact of data, software and mobile technology
  • Tools: from digital ethnography, social network analysis and text-mining, to guidance on digital ethics and mixing methods
With succinct explanations of key concepts and theories, practical exercises to aid understanding and application, and suggested further reading sections to guide students through the literature and enhance their own research, this is a must-have resource for all students of the digital society.

Digital Media and Society is essential reading for undergraduate and postgraduate courses exploring digital media, social media, media and society, media sociology, and the Internet.

Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

1. Digital Society
2. Social Media
3. Cyber Debates
4. Interaction and Identity
5. Communities and Networks
6. Digital Visuality and Visibility
7. Feeling Digital
8. Digital Citizenship
9. Digital Power and Exploitation
10. Digital Activism
11. Mobile Culture
12. Software, Algorithms and Data
13. Digital Social Research
14. The Research Process
15. Digital Ethnography
16. Mapping and Mining Digital Society
17. A Theory of Digital Media and Social Change

"An impressive accomplishment. The book will reward both students and advanced scholars with its comprehensive overview, deft and accessible style, and an array of significant insights contributing to our developing understanding of social media and, most broadly, a coming post-digital society."

Charles M. Ess
University of Oslo

"A brilliantly written, essential text for understanding how digital media are changing society and how we can theorize and empirically study digital transformations."

Christian Fuchs
University of Westminster

"Digital Media and Society is a remarkably clear and engaging guide to understanding the complex interactions between technology and the everyday. The compelling current examples beautifully illustrate concepts and theories, making learning a pleasant ride."

Stefania Milan
University of Amsterdam and University of Oslo

"an excellent textbook, which should be seriously considered by any instructor teaching an introductory course on digital media."

"...[the author] also does an excellent job of explaining how these strange and often insular scholarly debates relate to societal issues, providing important context for students."

James Meese
University of Technology Sydney
SAGE Journals

Individual student use for final year project

Mrs Jane Joyce
AHed, Peter Symond's College
January 18, 2022

I used this book and it was extraordinarily valuable. ,y students found it highly accessible and most bought their own copy.

Tyrone Hall
Communication Studies Dept, York University
January 6, 2020

A clear and entertaining introduction to the world of digital media. Very thoughtful and up to date!

Dr Stefan Zimmermann
Agriculture, Georg-August-University Göttingen
January 3, 2019

A brilliant addition to this emerging body of literature. Robust and accessible analysis for students engaging with 'Virtual Realities' - a new module in our Childhood and Youth Studies suite.

Mr Graham Bright
School of Education, York St John University
January 15, 2018

A clear and entertaining introduction to the world of digital media.

Mr Paul Demetriou-Crane
Education, Havering College of Further and Higher Education
October 23, 2017

Comprehensive and engaging coverage of digital media theory.

Fiona Martin
Faculty of Arts and Social Sciences, University of Sydney - Camperdown/Darlington
May 25, 2018
Key features
  • A student learning focus—not just pedagogy, but an approachable writing style for those who are new to the field
  • A large range of material is covered including Durkheim, algorithms, and digital ethnography
  • Case studies and examples for applicability

Sample Materials & Chapters

Ch. 6 - Digital Visuality and Visibility