Music Business Handbook and Career Guide

NEW TO THIS EDITION:

• A new chapter on music streaming covers how this disruptive form of music distribution is changing the economic model for many categories of participants in the industry ecosystem.
• Rapid changes in music licensing are addressed and the book looks at the significant performance rights paydays in some media for master recordings, not just the traditional royalties from compositions and lyrics.
• The book analyzes the changing picture of music video and shows how videos are now made, where they are seen, and how and for whom they produce money (or don’t).
• All-new analytics employed by new-school marketing managers and quantitative researchers is covered to show how the industry is transforming from one run by gut instinct into modern data-driven product planning and marketing execution.
• New profiles of key industry players, such as label and publisher up-and-coming executives, show aspiring professionals how they can pattern their career tracks successfully.

KEY FEATURES:

• Contemporary business models and their implications familiarize readers with a variety of ways to push content including streaming and online subscriptions, the entrepreneurial “Do It Yourself” musician, the evolving role of producers, and satellite and Internet radio.       
• Unique and updated information on career planning and development introduces readers to the multiple paths one can take to succeed in the music industry, covering everything from composing and performing to entertainment journalism and legal affairs.       
• Sophisticated marketing research tools for the industry help readers understand customer buying behavior and changes in tastes and desires.    
• A global view helps readers understand the challenges and opportunities of the global music business industry.