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Music Business Handbook and Career Guide

Music Business Handbook and Career Guide

12th Edition

Music Business

January 2019 | 632 pages | SAGE Publications, Inc
The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David and Tim Baskerville’s handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. 

The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they’ve adjusted to the intertwining influences of technology, law, and culture.

Foreword by Nile Rodgers
Online Resources
About the Authors
Part I. Setting the Stage
1. Overture
Music and Society: We’ve Got Music in Us

Adjusting to a Fast-Changing World

Historical Development

The Digital Future in Context

2. The Music Business System
Help Wanted!

Getting through the Maze

Show Me the Money

Tools of the Trade: Everybody’s Gotta Learn Sometime

Part II. Copyright, Songwriting, Publishing, and Licensing
3. Music Copyright

Essential Provisions

Key Terms


Exclusive Rights

Fair Use of Copyrighted Material

Copyright Ownership

Transfer or Assignment

Work Made for Hire

Musical Arrangements

Sound Recordings

Compulsory Mechanical License

Royalty Payments (Section 115[C])

Duration of Copyright


Infringement, Remedy

Record Counterfeiting, Penalties

Determining Infringement

Changing Laws

Rights in Names and Trademarks

A Final Note on Law

4. Professional Songwriting
The Market

Predictors of Success

The Craft

The Business of Writing

Income Sources

Publishing Options

Evaluating Publishers

The Songwriters Guild of America

Contract Reassignment or Default

Breaking In

5. Music Publishing
Types of Publishers



Contracts with Writers

Split Publishing, Copublishing


Promotion, Advertising

Income Sources

Trade Associations and Rights Administration

6. Music Licensing
Music Rights: An Overview

Performance Licensing for Compositions

Keeping Track of the Music

Comparing PROs

Regulation of PROs

Performance Licensing for Sound Recordings

Mechanical Licenses

Synchronization Licenses

Cable Television Licenses

Video Licenses

Audio Transcription Licenses

Special Use Permits

Jukebox Licenses

Dramatic Music Rights

Creative Commons

Part III. Managing Artist Relationships
Chapter 7. Agents, Managers, and Attorneys



Professional Associations

8. Artist Management
Discovering Each Other

The Financial Relationship

Manager’s Commission

The Manager’s Role

Advancing the Career

Personal Management Agreements

9. Unions and Guilds
American Federation of Musicians


American Guild of Musical Artists

American Guild of Variety Artists

Actors’ Equity Association

International Alliance of Theatrical Stage Employees

Other Unions and Guilds

Part IV. The Recorded Music Industry
10. Record Labels

Major Labels

Independent Labels

Specialty Labels

Record Company Structure


11. Artists’ Recording Contracts
SAG-AFTRA Agreements

AFM Agreements

Royalty Artist Contracts

12. Record Production
Record Producers

Matching Producer to Artist

Production Deals

The Recording Studio: Operation and Selection

The Five Stages of Record Production

Getting Started in the Business

Professional Associations

13. Record Label Marketing and Distribution
The Daunting Challenge

The Marketing Plan

Digital Distribution and Marketing

Physical Product Promotion and Distribution

Physical Distribution

International Marketing

14. Music Streaming
Reshaping the Landscape

Streaming Technology

A Crowded Marketplace: Audio and Video

Licensing Sound Recording Rights

Streaming Royalties

Economics of Streaming

Audience Targeting

Looking Downstream

15. Market Analytics

Research Topics

Data Sources

Part V. Live Performance
16. Concert Promotion and Production
Concert Promotion

Getting Started

Booking the Artist

Making an Offer

The Art of the Deal


Production Planning


Publicity and Public Relations


The Future of Live

17. Concert Venues
Venue Contracts


Licensed Merchandise

Venue Trade Association

18. Arts Administration

Representative Organizations

Symphonic Music

Funding the Arts

Classical Artist Management


Part VI. Music in the Marketplace
19. Music in Radio
Types of Broadcast Radio Stations

Audience Identification and Market Research

Spectrum of Formats

How Commercials Radio Stations Work

20. Music in Television and Video
Variety and Talk Shows

Music Specials/Events/Awards Shows

Theme Songs

Background Music and Foreground Spotlights

The Evolving TV Picture

MTV and the Rise of the Music Video

Music Video Economics and Distribution

DIY Avenues

21. Dramatic Scoring for Movies, TV, and Games

The Craft

Music Scoring for TV

Music SCoring for Video Games

Production Music Libraries

Hiring Practices

22. Music in Advertising
Influences on Style


Music Uses


Station Branding Logos

The Agency Role

Spot Production

23. Music and Theater
Types of Musical Theater

Theater Associations

Production Components

24. Music Products
Music Retailers

Sales Leaders

Promotion of Musical Products

A Changing Industry

Trade Associations

Opportunities for Employment

25. Business Music and Production Libraries
Foreground and Background Music

Business Music

Production Music Libraries

Part VII. The Entrepreneurial Musician
26. The DIY Toolkit
The Direct-to-Fan Era

Doing the Math

Making Money with “Free”

Tools of the Trade

Major Online Platforms: Now You see It, Now You Don’t


27. Starting Your Own Business
Getting the Process Started

Choosing a Name

Forms of Ownership

Permits and Legal Issues

Raising Funds


Accounting and Finance

Keeping Track of the Money

Operations Management


Where to From Here?

Part VIII. Career Planning and Development
28. Career Options
Creative Careers

Directing/Producing Careers

Performing Careers

Teaching Careers

Broadcasting/Film/Video Game Careers

Music-Related Careers

Entrepreneurs/Starting Your Own Business

29. Career Development
Defining Goals

Climbing the Ladder

Finding Work

Part IX. The Global View
30. The World Outside the United States
The International Scene

New Patterns around the World

31. International Copyright
Copyright Conventions

Multilateral Agreements

Bilateral Treaties

Intergovernmental Bodies and International Industry Organizations

Appendix A: Membership and Copyright Forms
Appendix B: Selected Resources


Instructor Resources Site

Password-protected Instructor Resources include the following:

  • A test bank by Tim Baskerville is available containing multiple choice, true/false, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific Microsoft® PowerPoint® slides by Tim Baskerville offer you complete flexibility in easily creating a multimedia presentation for your course. 
Key features


  • A new chapter on music streaming covers how this disruptive form of music distribution is changing the economic model for many categories of participants in the industry ecosystem.
  • Rapid changes in music licensing are addressed and the book looks at the significant performance rights paydays in some media for master recordings, not just the traditional royalties from compositions and lyrics.
  • The book analyzes the changing picture of music video and shows how videos are now made, where they are seen, and how and for whom they produce money (or don’t).
  • All-new analytics employed by new-school marketing managers and quantitative researchers is covered to show how the industry is transforming from one run by gut instinct into modern data-driven product planning and marketing execution.
  • New profiles of key industry players, such as label and publisher up-and-coming executives, show aspiring professionals how they can pattern their career tracks successfully.



  • Contemporary business models and their implications familiarize readers with a variety of ways to push content including streaming and online subscriptions, the entrepreneurial “Do It Yourself” musician, the evolving role of producers, and satellite and Internet radio.       
  • Unique and updated information on career planning and development introduces readers to the multiple paths one can take to succeed in the music industry, covering everything from composing and performing to entertainment journalism and legal affairs.       
  • Sophisticated marketing research tools for the industry help readers understand customer buying behavior and changes in tastes and desires.    
  • A global view helps readers understand the challenges and opportunities of the global music business industry. 

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ISBN: 9781544341194

ISBN: 9781544341200