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Music Business Handbook and Career Guide
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Music Business Handbook and Career Guide

13th Edition

Courses:
Music Business

September 2022 | 632 pages | SAGE Publications, Inc
The Thirteenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville, Tim Baskerville, and Serona Elton's handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the Record Industry, Music Careers, Artist Management, and more. 

The fully updated Thirteenth Edition includes a comprehensive discussion of the streaming revolution, where this predominant form of music consumption stands today and is heading in the future. Rapid changes in music licensingare addressed and how they impact creators, musical work performance licensing, compulsory and negotiated mechanicals, and sound recording licenses. The new edition also analyzes the changing picture of music video and shows how music video has been upended by on-demand streaming.  Lastly, there is all-new coverage of COVID-19and how the concert industry has been impacted as well as digital advances that have been made. 

 


 
PART I • SETTING THE STAGE
 
CHAPTER 1 • Introduction to the Music Business
 
CHAPTER 2 • Agents, Managers, and Attorneys
 
CHAPTER 3 • Unions and Guilds
 
CHAPTER 4 • Artist Management
 
PART II • COPYRIGHT, SONGWRITING, PUBLISHING, AND LICENSING
 
CHAPTER 5 • Music Copyright
 
CHAPTER 6 • Professional Songwriting
 
CHAPTER 7 • Music Publishing
 
CHAPTER 8 • Music Licensing
 
PART III • THE RECORDED MUSIC INDUSTRY
 
CHAPTER 9 • Recording Artists and Record Labels
 
CHAPTER 10 • Recording Agreements
 
CHAPTER 11 • Record and Video Production
 
CHAPTER 12 • Record Label Marketing and Distribution
 
CHAPTER 13 • On-Demand Streaming
 
CHAPTER 14 • Market Analytics
 
PART IV • LIVE PERFORMANCE
 
CHAPTER 15 • Concert Promotion
 
CHAPTER 16 • Concert Venues
 
CHAPTER 17 • Arts Administration
 
CHAPTER 18 • Music in Theatre
 
PART V • MUSIC IN THE MARKETPLACE
 
CHAPTER 19 • Music in Radio and Video
 
CHAPTER 20 • Music in Media
 
CHAPTER 21 • Music Products
 
PART VI • MAKING A LIVING IN MUSIC
 
CHAPTER 22 • The DIY Artist
 
CHAPTER 23 • Starting Your Own Business
 
CHAPTER 24 • Career Options
 
CHAPTER 25 • Career Development

Supplements

Instructor Resources Site
Test Bank
PowerPoints
Key features

NEW TO THIS EDITION:

  • A, updated chapter on music streaming covers where this predominant form of music consumption stands today and is heading in the future. 
  • Rapid changes in music licensing are addressed and how they impact creators, musical work performance licensing, compulsory and negotiated mechanicals, and sound recording licenses. 
  • The book analyzes the changing picture of music video and shows how music video has been upended by on-demand streaming. 
  • All-new coverage of COVID-19 and how the concert industry has been impacted as well as digital advances that have been made. 
  • New profiles of key industry players, such as label and publisher up-and-coming executives, show aspiring professionals how they can pattern their career tracks successfully.

 

KEY FEATURES:

  • Contemporary business models and their implications familiarize readers with a variety of ways to push content including streaming and online subscriptions, the entrepreneurial “Do It Yourself” musician, the evolving role of producers, and satellite and Internet radio.       
  • Unique and updated information on career planning and development introduces readers to the multiple paths one can take to succeed in the music industry, covering everything from composing and performing to entertainment journalism and legal affairs.       
  • Sophisticated marketing research tools for the industry help readers understand customer buying behavior and changes in tastes and desires.    
  • A global view helps readers understand the challenges and opportunities of the global music business industry. 
 

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Paperback
ISBN: 9781071854211
$110.00