A Managerial Perspective
- Danny Moss - University of Chester, UK
- Barbara DeSanto - Maryville University
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.
The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
This book will interest both second and third year undergraduate students of public relations and communications, as well as graduate students in the field of public relations, corporate communications and public affairs.
Very good overview of public relations from a managerial perspective.
An important contribution to the growing debate about the importance of corporate communications and the role of PR
Thorough and highly informative. Excellent as aan addition to the range of reading we offer our students at level 5.
I've adopted this book as recommended reading - provides a really good background/insight into public relations and the managerial perspective
Will be considered for next year for PR-students on year 2.
It is an excellent book that approaches PR from a most needed point of view/perspective. I would not hesitate to recommend it to colleages designing a PR course.
The book is used as supplementary reading with selected chapters. The content is suitable for students with some knowledge with public relations.
A useful book to provide students with a more indepth view of public relations.
A well written book! Extremely insightful! Public relations has been effectively explored.
Good broad perspective on PR, good managerial viewpoint. Especially useful chapter on ethical decision making which will be my area of specialism on the course.