Being Ethnographic

A Guide to the Theory and Practice of Ethnography
Third Edition
Raymond Madden - La Trobe University, Australia
Being Ethnographic
November 2022 | 232 pages | Sage UK
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Description

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. 

The third edition of Being Ethnographic highlights  the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated third edition includes: 

  • Discussions on technology and multimodality as hands-on tools for the field
  • Helpful insights into making thoughtful choices around a research design 
  • Aid in engaging ethically and effectively within the field 
  • Lasting tips for finalising and conducting research
Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes. 

Contents

Key Concepts And Theoretical Frames

  • ‘Definitions’, Methods And Applications
  • Ethnographic Fields: Home And Away

Doing Ethnography

  • Talking To People: Negotiations, Conversations And Interviews
  • Being With People: Participation
  • Looking At People: Observations And Images

Inscription

  • Description: Writing ‘Down’ Fieldnotes
  • Analysis To Interpretation: Writing ‘Out’ Data
  • Interpretation To Story: Writing ‘Up’ Ethnography

Expanding Ethnography

  • Online Ethnography (with Dr Andrew Whalley)
  • Conclusion: Ethnographic Horizons

Description

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. 

The third edition of Being Ethnographic highlights  the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated third edition includes: 

  • Discussions on technology and multimodality as hands-on tools for the field
  • Helpful insights into making thoughtful choices around a research design 
  • Aid in engaging ethically and effectively within the field 
  • Lasting tips for finalising and conducting research
Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes. 

Contents

Key Concepts And Theoretical Frames

  • ‘Definitions’, Methods And Applications
  • Ethnographic Fields: Home And Away

Doing Ethnography

  • Talking To People: Negotiations, Conversations And Interviews
  • Being With People: Participation
  • Looking At People: Observations And Images

Inscription

  • Description: Writing ‘Down’ Fieldnotes
  • Analysis To Interpretation: Writing ‘Out’ Data
  • Interpretation To Story: Writing ‘Up’ Ethnography

Expanding Ethnography

  • Online Ethnography (with Dr Andrew Whalley)
  • Conclusion: Ethnographic Horizons
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Being Ethnographic

A Guide to the Theory and Practice of Ethnography

Raymond Madden
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November 2022 | 232 pages | Sage UK

Format Published Date ISBN Price

Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. 

The third edition of Being Ethnographic highlights  the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity.

This fully updated third edition includes: 

  • Discussions on technology and multimodality as hands-on tools for the field
  • Helpful insights into making thoughtful choices around a research design 
  • Aid in engaging ethically and effectively within the field 
  • Lasting tips for finalising and conducting research
Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes. 

Table Of Contents:

  • Key Concepts And Theoretical Frames
  • ‘Definitions’, Methods And Applications
  • Ethnographic Fields: Home And Away
  • Doing Ethnography
  • Talking To People: Negotiations, Conversations And Interviews
  • Being With People: Participation
  • Looking At People: Observations And Images
  • Inscription
  • Description: Writing ‘Down’ Fieldnotes
  • Analysis To Interpretation: Writing ‘Out’ Data
  • Interpretation To Story: Writing ‘Up’ Ethnography
  • Expanding Ethnography
  • Online Ethnography (with Dr Andrew Whalley)
  • Conclusion: Ethnographic Horizons

Recent Product Reviews:

The craft of ethnography is fiendishly difficult to explain, but Raymond Madden does a superb job of it in this third edition of a now-classic manual. From traditional fieldwork to online ethnography to post-pandemic fieldwork, this book has it all.
Niko Besnier, Professor of Cultural Anthropology at the University of Amsterdam
An insightful and comprehensive text on the ethnographic method – a must-read for social scientists, whether students, academics or practitioners. Madden’s engaging text convincingly demonstrates the ongoing value of ethnography for making sense of our world.
Helen Lee, Emeritus Professor of Anthropology at La Trobe University

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