Convergence

Integrating Media, Information & Communication
Convergence
April 1996 | 448 pages | Sage US
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Paperback
ISBN: 9780803959057
Available from January 0001

Description

"Convergence offers the reader an insightful guide to the digital transformation of the communication landscape. Elegantly written, the text clearly articulates how the telecommunications landscape has undergone a metamorphosis in the age of digital technology. Broadband communications, compression, and network integration are key concepts in this groundbreaking book. Students, scholars, communication professionals, and policymakers will find this book an invaluable resource for understanding the nature and consequences of the new information infrastructure." --John V. Pavlik, Director, School of Communication, San Diego State University Convergence is the central symbol of communication for the future--where broadcasting, cable, and telecommunications services band together to form the new media world of the future. Convergence: Integrating Media, Information & Communication is the first book to provide a comprehensive analysis of the conditions that have led to the convergence of the media and communication industries. The authors explore the remaining obstacles to convergence and the consequences of convergence for society, the individual, and businesses involved. This timely volume examines the impact of convergence on interactive information and entertainment services and their management and marketing, economic and public policy concerns, and the effects of multinational development and hackers--linking them to the changes we experience in our culture and daily existence. Convergence: Integrating Media, Information & Communication is a multifaceted analysis that will be of great interest to those interested in future media developments and their impact. This informative book can be used as a primary text in courses in communication technology, mass communication, telecommunication, organizational communication, and international communication.

Contents

Introduction

Introduction

Existing Telephone, Cable TV, and Wireless Technologies

Existing Telephone, Cable TV, and Wireless Technologies

Residential Telephone and Information Services

Residential Telephone and Information Services

Entertainment and Information Television

Entertainment and Information Television

Technological Convergence

Technological Convergence

Convergence of Voice/Video/Data Information

Convergence of Voice/Video/Data Information

Management

Management

The Market

The Market

Advertising and Shopping

Advertising and Shopping

Competition

Competition

Communication Policy

Communication Policy

Multinational Full Service Networks

Multinational Full Service Networks

Impacts of Integrated Broadband Networks

Impacts of Integrated Broadband Networks

Description

"Convergence offers the reader an insightful guide to the digital transformation of the communication landscape. Elegantly written, the text clearly articulates how the telecommunications landscape has undergone a metamorphosis in the age of digital technology. Broadband communications, compression, and network integration are key concepts in this groundbreaking book. Students, scholars, communication professionals, and policymakers will find this book an invaluable resource for understanding the nature and consequences of the new information infrastructure." --John V. Pavlik, Director, School of Communication, San Diego State University Convergence is the central symbol of communication for the future--where broadcasting, cable, and telecommunications services band together to form the new media world of the future. Convergence: Integrating Media, Information & Communication is the first book to provide a comprehensive analysis of the conditions that have led to the convergence of the media and communication industries. The authors explore the remaining obstacles to convergence and the consequences of convergence for society, the individual, and businesses involved. This timely volume examines the impact of convergence on interactive information and entertainment services and their management and marketing, economic and public policy concerns, and the effects of multinational development and hackers--linking them to the changes we experience in our culture and daily existence. Convergence: Integrating Media, Information & Communication is a multifaceted analysis that will be of great interest to those interested in future media developments and their impact. This informative book can be used as a primary text in courses in communication technology, mass communication, telecommunication, organizational communication, and international communication.

Contents

Introduction

Introduction

Existing Telephone, Cable TV, and Wireless Technologies

Existing Telephone, Cable TV, and Wireless Technologies

Residential Telephone and Information Services

Residential Telephone and Information Services

Entertainment and Information Television

Entertainment and Information Television

Technological Convergence

Technological Convergence

Convergence of Voice/Video/Data Information

Convergence of Voice/Video/Data Information

Management

Management

The Market

The Market

Advertising and Shopping

Advertising and Shopping

Competition

Competition

Communication Policy

Communication Policy

Multinational Full Service Networks

Multinational Full Service Networks

Impacts of Integrated Broadband Networks

Impacts of Integrated Broadband Networks

SAGE Publishing Logo

Convergence

Integrating Media, Information & Communication


April 1996 | 448 pages | Sage US

Format Published Date ISBN Price
Paperback 28/02/2026 9780803959057 $169.00

"Convergence offers the reader an insightful guide to the digital transformation of the communication landscape. Elegantly written, the text clearly articulates how the telecommunications landscape has undergone a metamorphosis in the age of digital technology. Broadband communications, compression, and network integration are key concepts in this groundbreaking book. Students, scholars, communication professionals, and policymakers will find this book an invaluable resource for understanding the nature and consequences of the new information infrastructure." --John V. Pavlik, Director, School of Communication, San Diego State University Convergence is the central symbol of communication for the future--where broadcasting, cable, and telecommunications services band together to form the new media world of the future. Convergence: Integrating Media, Information & Communication is the first book to provide a comprehensive analysis of the conditions that have led to the convergence of the media and communication industries. The authors explore the remaining obstacles to convergence and the consequences of convergence for society, the individual, and businesses involved. This timely volume examines the impact of convergence on interactive information and entertainment services and their management and marketing, economic and public policy concerns, and the effects of multinational development and hackers--linking them to the changes we experience in our culture and daily existence. Convergence: Integrating Media, Information & Communication is a multifaceted analysis that will be of great interest to those interested in future media developments and their impact. This informative book can be used as a primary text in courses in communication technology, mass communication, telecommunication, organizational communication, and international communication.

Table Of Contents:

  • Introduction
  • Existing Telephone, Cable TV, and Wireless Technologies
  • Residential Telephone and Information Services
  • Entertainment and Information Television
  • Technological Convergence
  • Convergence of Voice/Video/Data Information
  • Management
  • The Market
  • Advertising and Shopping
  • Competition
  • Communication Policy
  • Multinational Full Service Networks
  • Impacts of Integrated Broadband Networks

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