Doing Ethnography

Second Edition
Giampietro Gobo
Andrea Molle
Introducing Qualitative Methods Series
Doing Ethnography
December 2016 | 352 pages | Sage UK
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Description

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

  • Autoethnography
  • Digital Ethnography
  • Visual Ethnography
  • Feminist Ethnography
  • Managing and Analysing data

This is an ideal companion for every novice researcher.

Contents

Part One: The Methodology

  • What is Ethnography?
  • Method or Methodology? Locating Ethnography in the Methodological Continuum
  • Ethnography: Approaches, Methods and Personalities
  • Key Ethnographic Approaches
  • Research Design
  • Ethnographic Sample Design

Part Two: Working the Field

  • Entering the Field
  • Ethical Dilemmas
  • How to Observe
  • What to Observe: Social Structures, Talk-in-Interactions and Contexts
  • Ethnographic Interview
  • Ethnography as a Craft

Part Three: Analyzing Ethnographic Data and Theory Building

  • Coding and Analyzing Ethnographic Data
  • Politics of Accountability

Part Four: Audiences

  • Communicating Findings, Writing Ethnographies
  • Leaving the Field
  • The ‘Visual Society’: A Chance for Applied Ethnography

Description

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

  • Autoethnography
  • Digital Ethnography
  • Visual Ethnography
  • Feminist Ethnography
  • Managing and Analysing data

This is an ideal companion for every novice researcher.

Contents

Part One: The Methodology

  • What is Ethnography?
  • Method or Methodology? Locating Ethnography in the Methodological Continuum
  • Ethnography: Approaches, Methods and Personalities
  • Key Ethnographic Approaches
  • Research Design
  • Ethnographic Sample Design

Part Two: Working the Field

  • Entering the Field
  • Ethical Dilemmas
  • How to Observe
  • What to Observe: Social Structures, Talk-in-Interactions and Contexts
  • Ethnographic Interview
  • Ethnography as a Craft

Part Three: Analyzing Ethnographic Data and Theory Building

  • Coding and Analyzing Ethnographic Data
  • Politics of Accountability

Part Four: Audiences

  • Communicating Findings, Writing Ethnographies
  • Leaving the Field
  • The ‘Visual Society’: A Chance for Applied Ethnography

December 2016 | 352 pages | Sage UK

Format Published Date ISBN Price

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting, and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the fieldhelping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned Second Edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of:

  • Autoethnography
  • Digital Ethnography
  • Visual Ethnography
  • Feminist Ethnography
  • Managing and Analysing data

This is an ideal companion for every novice researcher.


Table Of Contents:

  • Part One: The Methodology
  • What is Ethnography?
  • Method or Methodology? Locating Ethnography in the Methodological Continuum
  • Ethnography: Approaches, Methods and Personalities
  • Key Ethnographic Approaches
  • Research Design
  • Ethnographic Sample Design
  • Part Two: Working the Field
  • Entering the Field
  • Ethical Dilemmas
  • How to Observe
  • What to Observe: Social Structures, Talk-in-Interactions and Contexts
  • Ethnographic Interview
  • Ethnography as a Craft
  • Part Three: Analyzing Ethnographic Data and Theory Building
  • Coding and Analyzing Ethnographic Data
  • Politics of Accountability
  • Part Four: Audiences
  • Communicating Findings, Writing Ethnographies
  • Leaving the Field
  • The ‘Visual Society’: A Chance for Applied Ethnography

Recent Product Reviews:

This excellent, informative second edition extensively revises the text with a range of contemporary examples and case studies, more diverse readings for each chapter and an expanded section on visual and online ethnographies. An accessible and comprehensive introduction to ethnography and the key authors and ideas in the field, this is highly suitable for post graduates and established qualitative researchers.
Amanda Bingley, Health Research, Lancaster University
In this elegant how-to book, the authors expand and deepen our understanding of ethnography and provide novices with a set of exercises and hands-on ways for getting the seat of their pants dirty in the social world. It explores emerging methodological approaches and challenges in ethnography, like studying people for whom life often happens more online than off it. Like a good cookbook, what it does best is simple: it makes you want to get into the kitchen.
Iddo Tavory, Department of Sociology, New York University

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