Effective Data Visualization
The Right Chart for the Right Data
Second Edition
Stephanie Evergreen
- Evergreen Data & Evaluation, LLC
If you’re in North America, please visit our Sage College Publishing website to purchase or sample this book:
Go to College Publishing WebsiteDescription
NOW IN FULL COLOR!
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel.
Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards.
New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel.
Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards.
New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!
Contents
PREFACE
PREFACE
ACKNOWLEDGMENTS
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
- Chapter 1. Our Backbone: Why We Visualize
- Why We Visualize
- When Visualization Is Harmful
- Which Chart Type Is Best?
- Tell a Story With Data
- How to Use This Book
- Exercises
- Resources
- References
- Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
- What Stories Can Be Told With a Single Number?
- How Can I Visualize a Single Number?
- How Can I Show Measures of Variability?
- Exercises
- Resources
- References
- Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons
- What Stories Can Be Told About How Two or More Numbers Are Alike or Different?
- How Can I Visualize How Two or More Numbers Are Alike or Different?
- Exercises
- Resources
- References
- Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
- What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?
- How Can I Visualize How We Are Better or Worse Than a Benchmark?
- Exercises
- Resources
- References
- Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
- What Stories Can Be Told About What the Survey Says?
- How Can I Visualize What the Survey Says?
- Ranking
- Branching
- Visualizing Not Applicable or Missing Data
- Exercises
- Resources
- References
- Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
- What Stories Can Be Told When There Are Parts of a Whole?
- How Can I Visualize the Parts of a Whole?
- Exercises
- Resources
- References
- Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
- What Stories Can Be Told About How This Thing Changes When That Thing Does?
- How Can I Visualize How This Thing Changes When That Thing Does?
- Exercises
- Resources
- References
- Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data
- What Stories Can Be Told When the Words Have the Meaning?
- How Can I Visualize When the Words Have the Meaning?
- Pure Qualitative: Highlight a Word
- Pure Qualitative: Thematic Analysis
- Some Quantification: Highlight a Word
- Some Quantification: Thematic Analysis
- Exercises
- Resources
- References
- Chapter 9. How Things Changed Over Time: Depicting Trends
- What Stories Can Be Told About How Things Changed Over Time?
- How Can I Visualize How Things Changed Over Time?
- Exercises
- Resources
- References
- Chapter 10. Reporting Out: Sharing Your Data With the World
- Static Visuals
- Interactive Dashboards
- Exercises
- Resources
- References
- Chapter 11. It’s About More Than the Buttons
- Dot Plots Generate Healthcare Pioneers
- Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500
- Diverging Stacked Bars Make for Community Leaders in the Midwest
- Icons Support Informed Policymaking
- Building a Culture of Effective Data Visualization
- Exercises
- Resources
- References
INDEX
INDEX
Description
NOW IN FULL COLOR!
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel.
Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards.
New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel.
Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards.
New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!
Contents
PREFACE
PREFACE
ACKNOWLEDGMENTS
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
- Chapter 1. Our Backbone: Why We Visualize
- Why We Visualize
- When Visualization Is Harmful
- Which Chart Type Is Best?
- Tell a Story With Data
- How to Use This Book
- Exercises
- Resources
- References
- Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
- What Stories Can Be Told With a Single Number?
- How Can I Visualize a Single Number?
- How Can I Show Measures of Variability?
- Exercises
- Resources
- References
- Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons
- What Stories Can Be Told About How Two or More Numbers Are Alike or Different?
- How Can I Visualize How Two or More Numbers Are Alike or Different?
- Exercises
- Resources
- References
- Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
- What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?
- How Can I Visualize How We Are Better or Worse Than a Benchmark?
- Exercises
- Resources
- References
- Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
- What Stories Can Be Told About What the Survey Says?
- How Can I Visualize What the Survey Says?
- Ranking
- Branching
- Visualizing Not Applicable or Missing Data
- Exercises
- Resources
- References
- Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
- What Stories Can Be Told When There Are Parts of a Whole?
- How Can I Visualize the Parts of a Whole?
- Exercises
- Resources
- References
- Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
- What Stories Can Be Told About How This Thing Changes When That Thing Does?
- How Can I Visualize How This Thing Changes When That Thing Does?
- Exercises
- Resources
- References
- Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data
- What Stories Can Be Told When the Words Have the Meaning?
- How Can I Visualize When the Words Have the Meaning?
- Pure Qualitative: Highlight a Word
- Pure Qualitative: Thematic Analysis
- Some Quantification: Highlight a Word
- Some Quantification: Thematic Analysis
- Exercises
- Resources
- References
- Chapter 9. How Things Changed Over Time: Depicting Trends
- What Stories Can Be Told About How Things Changed Over Time?
- How Can I Visualize How Things Changed Over Time?
- Exercises
- Resources
- References
- Chapter 10. Reporting Out: Sharing Your Data With the World
- Static Visuals
- Interactive Dashboards
- Exercises
- Resources
- References
- Chapter 11. It’s About More Than the Buttons
- Dot Plots Generate Healthcare Pioneers
- Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500
- Diverging Stacked Bars Make for Community Leaders in the Midwest
- Icons Support Informed Policymaking
- Building a Culture of Effective Data Visualization
- Exercises
- Resources
- References
INDEX
INDEX
Reviews
April 2019 | 352 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|
NOW IN FULL COLOR!
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel.
Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards.
New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!
Written by sought-after speaker, designer, and researcher Stephanie D. H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate their data findings. This comprehensive how-to guide functions as a set of blueprints—supported by both research and the author’s extensive experience with clients in industries all over the world—for conveying data in an impactful way. Delivered in Evergreen’s humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for building the chosen graph in Excel.
Now in full color with new examples throughout, the Second Edition includes a revamped chapter on qualitative data, nine new quantitative graph types, new shortcuts in Excel, and an entirely new chapter on Sharing Your Data With the World, which provides advice on using dashboards.
New from Stephanie Evergreen! The Data Visualization Sketchbook provides advice on getting started with sketching and offers tips, guidance, and completed sample sketches for a number of reporting formats. Bundle Effective Data Visualization, 2e, and The Data Visualization Sketchbook, using ISBN 978-1-5443-7178-8!
Table Of Contents:
- PREFACE
- ACKNOWLEDGMENTS
- ABOUT THE AUTHOR
- Chapter 1. Our Backbone: Why We Visualize
- Why We Visualize
- When Visualization Is Harmful
- Which Chart Type Is Best?
- Tell a Story With Data
- How to Use This Book
- Exercises
- Resources
- References
- Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
- What Stories Can Be Told With a Single Number?
- How Can I Visualize a Single Number?
- How Can I Show Measures of Variability?
- Exercises
- Resources
- References
- Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons
- What Stories Can Be Told About How Two or More Numbers Are Alike or Different?
- How Can I Visualize How Two or More Numbers Are Alike or Different?
- Exercises
- Resources
- References
- Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
- What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?
- How Can I Visualize How We Are Better or Worse Than a Benchmark?
- Exercises
- Resources
- References
- Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
- What Stories Can Be Told About What the Survey Says?
- How Can I Visualize What the Survey Says?
- Ranking
- Branching
- Visualizing Not Applicable or Missing Data
- Exercises
- Resources
- References
- Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
- What Stories Can Be Told When There Are Parts of a Whole?
- How Can I Visualize the Parts of a Whole?
- Exercises
- Resources
- References
- Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
- What Stories Can Be Told About How This Thing Changes When That Thing Does?
- How Can I Visualize How This Thing Changes When That Thing Does?
- Exercises
- Resources
- References
- Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data
- What Stories Can Be Told When the Words Have the Meaning?
- How Can I Visualize When the Words Have the Meaning?
- Pure Qualitative: Highlight a Word
- Pure Qualitative: Thematic Analysis
- Some Quantification: Highlight a Word
- Some Quantification: Thematic Analysis
- Exercises
- Resources
- References
- Chapter 9. How Things Changed Over Time: Depicting Trends
- What Stories Can Be Told About How Things Changed Over Time?
- How Can I Visualize How Things Changed Over Time?
- Exercises
- Resources
- References
- Chapter 10. Reporting Out: Sharing Your Data With the World
- Static Visuals
- Interactive Dashboards
- Exercises
- Resources
- References
- Chapter 11. It’s About More Than the Buttons
- Dot Plots Generate Healthcare Pioneers
- Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500
- Diverging Stacked Bars Make for Community Leaders in the Midwest
- Icons Support Informed Policymaking
- Building a Culture of Effective Data Visualization
- Exercises
- Resources
- References
- INDEX
Recent Product Reviews:
Meet the course requirements. But the author's language is not so formal. PowerPoint slides are not available.
Yong Chen, AR Sanchez School of Business, Texas A&M International Univ
Excellent introductory text. Detailed with good worked examples
Dr Andrew Percy, School of Social Sciences, Education & Social Work , Queen's University Belfast