Ethnography

Step-by-Step
Fourth Edition
David Fetterman
Applied Social Research Methods
Ethnography
September 2019 | 224 pages | Sage US
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Description

David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.



Contents

Appreciations to . . .

Appreciations to . . .

Preface

Preface

Acknowledgments

Acknowledgments

About the Author

About the Author

Chapter 1: An Overview: The First Step

  • Overview
  • The Problem
  • Basic or Applied Role
  • Theory
  • Research Design: Fieldwork
  • Formal Analysis
  • The Ethnography
  • Book Organization

Chapter 2: Anthropological Concepts: Walking in Rhythm

  • Culture
  • Holistic Perspective
  • Contextualization
  • Emic Perspective and Multiple Realities
  • Etic Perspective
  • Nonjudgmental Orientation
  • Inter- and Intracultural Diversity
  • Structure and Function
  • Symbol and Ritual
  • Micro- or Macrolevel Study
  • Reflexivity
  • Operationalism

Chapter 3: Methods and Techniques: A Wilderness Guide

  • Fieldwork
  • Selection and Sampling
  • Entry
  • Participant Observation
  • Interviewing
  • Lists and Forms
  • Questionnaires
  • Projective Techniques
  • Additional Eliciting Devices
  • Unobtrusive Measures

Chapter 4: Ethnographic Equipment: Gearing Up

  • Pen and Paper
  • Digital Voice Recorders
  • Smart Phones
  • Web Mapping Services
  • Tablets
  • Computers
  • Database Software
  • Cameras
  • Video Camera
  • Cinema
  • Internet

Chapter 5: Analysis: Finding Your Way Through the Forest

  • Thinking
  • Triangulation
  • Patterns
  • Key Events
  • Maps
  • Flowcharts
  • Organizational Charts
  • Matrices
  • Content Analysis
  • Statistics
  • Crystallization

Chapter 6: Writing: Recording the Miracle

  • Research Proposals
  • Field Notes
  • Field Note Organization
  • Memoranda
  • Interim Reports
  • Final Reports, Blogs, Data Visualizations, Articles, and Books
  • Thick Description and Verbatim Quotations
  • Ethnographic Present
  • Ethnographic Presence
  • Ethnographically Informed Reports
  • Literature
  • Revising and Editing

Chapter 7: Ethics: Walking Softly Through the Wilderness

  • Historical Context
  • The Ethnographer’s Role
  • Academic and Applied Ethnography
  • Research Life Cycle
  • Conclusion

Appendix: Organization of Field Notes

Appendix: Organization of Field Notes

References

References

Index

Index

Description

David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.



Contents

Appreciations to . . .

Appreciations to . . .

Preface

Preface

Acknowledgments

Acknowledgments

About the Author

About the Author

Chapter 1: An Overview: The First Step

  • Overview
  • The Problem
  • Basic or Applied Role
  • Theory
  • Research Design: Fieldwork
  • Formal Analysis
  • The Ethnography
  • Book Organization

Chapter 2: Anthropological Concepts: Walking in Rhythm

  • Culture
  • Holistic Perspective
  • Contextualization
  • Emic Perspective and Multiple Realities
  • Etic Perspective
  • Nonjudgmental Orientation
  • Inter- and Intracultural Diversity
  • Structure and Function
  • Symbol and Ritual
  • Micro- or Macrolevel Study
  • Reflexivity
  • Operationalism

Chapter 3: Methods and Techniques: A Wilderness Guide

  • Fieldwork
  • Selection and Sampling
  • Entry
  • Participant Observation
  • Interviewing
  • Lists and Forms
  • Questionnaires
  • Projective Techniques
  • Additional Eliciting Devices
  • Unobtrusive Measures

Chapter 4: Ethnographic Equipment: Gearing Up

  • Pen and Paper
  • Digital Voice Recorders
  • Smart Phones
  • Web Mapping Services
  • Tablets
  • Computers
  • Database Software
  • Cameras
  • Video Camera
  • Cinema
  • Internet

Chapter 5: Analysis: Finding Your Way Through the Forest

  • Thinking
  • Triangulation
  • Patterns
  • Key Events
  • Maps
  • Flowcharts
  • Organizational Charts
  • Matrices
  • Content Analysis
  • Statistics
  • Crystallization

Chapter 6: Writing: Recording the Miracle

  • Research Proposals
  • Field Notes
  • Field Note Organization
  • Memoranda
  • Interim Reports
  • Final Reports, Blogs, Data Visualizations, Articles, and Books
  • Thick Description and Verbatim Quotations
  • Ethnographic Present
  • Ethnographic Presence
  • Ethnographically Informed Reports
  • Literature
  • Revising and Editing

Chapter 7: Ethics: Walking Softly Through the Wilderness

  • Historical Context
  • The Ethnographer’s Role
  • Academic and Applied Ethnography
  • Research Life Cycle
  • Conclusion

Appendix: Organization of Field Notes

Appendix: Organization of Field Notes

References

References

Index

Index

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Ethnography

Step-by-Step

David Fetterman
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September 2019 | 224 pages | Sage US

Format Published Date ISBN Price

David M. Fetterman captures the ethnographic imagination with the Fourth Edition of his popular text, Ethnography: Step-by-Step. He shares new case examples of his work to highlight the illuminating power of reflexivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. The book provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter. Fetterman is a seasoned educator, evidenced by both the clarity of his thinking and the simplicity of his writing.




Table Of Contents:

  • Appreciations to . . .
  • Preface
  • Acknowledgments
  • About the Author
  • Chapter 1: An Overview: The First Step
  • Overview
  • The Problem
  • Basic or Applied Role
  • Theory
  • Research Design: Fieldwork
  • Formal Analysis
  • The Ethnography
  • Book Organization
  • Chapter 2: Anthropological Concepts: Walking in Rhythm
  • Culture
  • Holistic Perspective
  • Contextualization
  • Emic Perspective and Multiple Realities
  • Etic Perspective
  • Nonjudgmental Orientation
  • Inter- and Intracultural Diversity
  • Structure and Function
  • Symbol and Ritual
  • Micro- or Macrolevel Study
  • Reflexivity
  • Operationalism
  • Chapter 3: Methods and Techniques: A Wilderness Guide
  • Fieldwork
  • Selection and Sampling
  • Entry
  • Participant Observation
  • Interviewing
  • Lists and Forms
  • Questionnaires
  • Projective Techniques
  • Additional Eliciting Devices
  • Unobtrusive Measures
  • Chapter 4: Ethnographic Equipment: Gearing Up
  • Pen and Paper
  • Digital Voice Recorders
  • Smart Phones
  • Web Mapping Services
  • Tablets
  • Computers
  • Database Software
  • Cameras
  • Video Camera
  • Cinema
  • Internet
  • Chapter 5: Analysis: Finding Your Way Through the Forest
  • Thinking
  • Triangulation
  • Patterns
  • Key Events
  • Maps
  • Flowcharts
  • Organizational Charts
  • Matrices
  • Content Analysis
  • Statistics
  • Crystallization
  • Chapter 6: Writing: Recording the Miracle
  • Research Proposals
  • Field Notes
  • Field Note Organization
  • Memoranda
  • Interim Reports
  • Final Reports, Blogs, Data Visualizations, Articles, and Books
  • Thick Description and Verbatim Quotations
  • Ethnographic Present
  • Ethnographic Presence
  • Ethnographically Informed Reports
  • Literature
  • Revising and Editing
  • Chapter 7: Ethics: Walking Softly Through the Wilderness
  • Historical Context
  • The Ethnographer’s Role
  • Academic and Applied Ethnography
  • Research Life Cycle
  • Conclusion
  • Appendix: Organization of Field Notes
  • References
  • Index

Recent Product Reviews:

This book offers a great blend of the old and the new. The old is a lucid and engaging exploration of what ethnography offers those of us who revel in the fascinating journey with the nuances of life, while the new is the seemingly never-ending quest to discover how we can use technology to appreciate the journey even more.
James Bernauer, Robert Morris University
This is an excellent resource to help students understand ethnography research. The author has painstakingly put together a body of work that is remarkable. It was definitely an enjoyable book for me to read, and I hope others feel the same.
Ahmed Al-Asfour, Oglala Lakota College
Fetterman's text continues to be one of the most definitive guides to the ethnographic method. Comprehensive in scope and accessible in tone, it offers newcomers to this vivid approach an authoritative introduction, and to seasoned researchers a reminder of the wealth of possibilities ethnography can entail. Highly recommended.
Peter Vlachos, University of Greenwich
Dr. Fetterman's Ethnography Step-by-Step, 4th edition is a valuable tool for not only the experienced ethnographer, but will be of tremendous help to a doctoral student doing an ethnographic study for their dissertation/thesis. The author does an excellent job of taking the reader through the entire ethnographic process, including the use of the latest technology tools used in research.
Dale Crowe, University of Phoenix

Recommendations