Exploring Mass Communication
Connecting with the World of Media
First Edition
Vincent F. Filak
- University of Wisconsin-Oshkosh, USA
If you’re in North America, please visit our Sage College Publishing website to purchase or sample this book:
Go to College Publishing WebsiteDescription
Vincent F. Filak named next editor for Journalism and Mass Communication Educator
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
| |
Contents
Part I: Understanding Today's Media World
- Chapter 1: Media Basics: Models and Theories
- What Is Media?
- How Do We Use Media to Interact?
- What Does Media Do to Us?
- From Media Consumer to Media Creator
- Chapter 2: Media Audiences and Uses
- From Age to Interests: A Brief Look at How to Define an Audience
- Media Literacy
- Why Do We Consume Media?
- Is Media Use Risky?
- The Era of “Demassification”
- Chapter 3: Media Systems and Corporate Ownership
- A Basic Overview of Global Media Systems
- A Brief History of Media Ownership and Control
- Digital Media Disruptors
- Impact of Ownership Consolidation
Part II: Traditional Media
- Chapter 4: Books: The Original Mass Medium
- From Stone Tablets to Digital Tablets: A Brief History of Text
- Role of Books
- The Process of Developing, Writing, Publishing, and Selling Books
- Censorship and the Movement to Ban Books
- Jobs in Publishing
- Chapter 5: Print Journalism: Newspapers and Magazines
- A Brief History of News Publications
- Role of Newspapers and Magazines
- Is Print Dead or Is It Evolving?
- Careers in Print Journalism
- Chapter 6: Radio and Other Audio Formats
- A Brief History of Audio Media
- Television Competition and the Shift to the Niches
- Rules and Regulations
- The Role of Radio in Society
- Jobs in Audio Media
- Chapter 7: Movies
- A Brief History of Movies
- The Role of Movies
- How Movies Are Made
- Viewer Discretion Advised: Ratings and Social Acceptability
- Jobs in Movies and Film Production
- Chapter 8: Television
- A Brief History of Television
- The Many Benefits of Entertainment Television
- The Role of Broadcast Journalism
- How TV Has Adapted to Technological Advances
- Is Television a “Vast Wasteland”?
- Jobs in Television
Part III: Digital Media
- Chapter 9: The All-Consuming Internet
- From Military Tool to Daily Necessity: A Brief History of the Internet
- Role of the Internet
- Media Monopoly 2.0
- The Dark Corners and Negative Consequences of the Internet
- Jobs Working with Online Media
- Chapter 10: Social Media
- From Six Degrees to TikTok: A Brief History of Social Media
- Defining and Differentiating Social Media
- Examining Social Media Approaches
- The Value of Social Media
- Uses and Gratifications of Social Media
- Jobs Related to Social Media
- Chapter 11: Videogames and Gaming as Media
- A Brief History of Video Games: From Cathode Rays to Fortnite
- Game Typology and Genres
- Gaming Crossovers
- Role of Video Games
- Understanding Flow and the Value of Video Games
- Jobs Related to Video Games
Part IV: Strategic Media
- Chapter 12: Public Relations and Persuasion
- A Brief History of Public Relations
- Defining and Explaining Public Relations
- Using Persuasion in Public Relations
- Key Elements of Successful PR
- Communication Tools for Public Relations
- Jobs in PR
- Chapter 13: Advertising and Marketing
- A Brief History of Advertising
- Defining and Explaining Advertising
- Exploring Advertising Options
- Advertising and Society
- Jobs in Advertising
Part V: Rules and Values
- Chapter 14: Media and the Law
- Free Speech, Free Press, and the First Amendment
- Beyond the First Amendment: Regulators and Regulations
- Defamation, Libel, and Slander
- Invasion of Privacy
- That’s Mine! Copyright Law and Protections
- Jobs in Media Law
- Chapter 15: Ethics: What We Value
- What Are Ethics and Why Do They Matter?
- Some Basic Ethical Models
- The Basic Elements of Media Ethics
- Working through Ethical Dilemmas
- Determining Your Own Approach to Ethics
- Jobs in Media Ethics
Glossary
Glossary
Notes
Notes
Index
Index
Additional materials
Description
Vincent F. Filak named next editor for Journalism and Mass Communication Educator
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
| |
Contents
Part I: Understanding Today's Media World
- Chapter 1: Media Basics: Models and Theories
- What Is Media?
- How Do We Use Media to Interact?
- What Does Media Do to Us?
- From Media Consumer to Media Creator
- Chapter 2: Media Audiences and Uses
- From Age to Interests: A Brief Look at How to Define an Audience
- Media Literacy
- Why Do We Consume Media?
- Is Media Use Risky?
- The Era of “Demassification”
- Chapter 3: Media Systems and Corporate Ownership
- A Basic Overview of Global Media Systems
- A Brief History of Media Ownership and Control
- Digital Media Disruptors
- Impact of Ownership Consolidation
Part II: Traditional Media
- Chapter 4: Books: The Original Mass Medium
- From Stone Tablets to Digital Tablets: A Brief History of Text
- Role of Books
- The Process of Developing, Writing, Publishing, and Selling Books
- Censorship and the Movement to Ban Books
- Jobs in Publishing
- Chapter 5: Print Journalism: Newspapers and Magazines
- A Brief History of News Publications
- Role of Newspapers and Magazines
- Is Print Dead or Is It Evolving?
- Careers in Print Journalism
- Chapter 6: Radio and Other Audio Formats
- A Brief History of Audio Media
- Television Competition and the Shift to the Niches
- Rules and Regulations
- The Role of Radio in Society
- Jobs in Audio Media
- Chapter 7: Movies
- A Brief History of Movies
- The Role of Movies
- How Movies Are Made
- Viewer Discretion Advised: Ratings and Social Acceptability
- Jobs in Movies and Film Production
- Chapter 8: Television
- A Brief History of Television
- The Many Benefits of Entertainment Television
- The Role of Broadcast Journalism
- How TV Has Adapted to Technological Advances
- Is Television a “Vast Wasteland”?
- Jobs in Television
Part III: Digital Media
- Chapter 9: The All-Consuming Internet
- From Military Tool to Daily Necessity: A Brief History of the Internet
- Role of the Internet
- Media Monopoly 2.0
- The Dark Corners and Negative Consequences of the Internet
- Jobs Working with Online Media
- Chapter 10: Social Media
- From Six Degrees to TikTok: A Brief History of Social Media
- Defining and Differentiating Social Media
- Examining Social Media Approaches
- The Value of Social Media
- Uses and Gratifications of Social Media
- Jobs Related to Social Media
- Chapter 11: Videogames and Gaming as Media
- A Brief History of Video Games: From Cathode Rays to Fortnite
- Game Typology and Genres
- Gaming Crossovers
- Role of Video Games
- Understanding Flow and the Value of Video Games
- Jobs Related to Video Games
Part IV: Strategic Media
- Chapter 12: Public Relations and Persuasion
- A Brief History of Public Relations
- Defining and Explaining Public Relations
- Using Persuasion in Public Relations
- Key Elements of Successful PR
- Communication Tools for Public Relations
- Jobs in PR
- Chapter 13: Advertising and Marketing
- A Brief History of Advertising
- Defining and Explaining Advertising
- Exploring Advertising Options
- Advertising and Society
- Jobs in Advertising
Part V: Rules and Values
- Chapter 14: Media and the Law
- Free Speech, Free Press, and the First Amendment
- Beyond the First Amendment: Regulators and Regulations
- Defamation, Libel, and Slander
- Invasion of Privacy
- That’s Mine! Copyright Law and Protections
- Jobs in Media Law
- Chapter 15: Ethics: What We Value
- What Are Ethics and Why Do They Matter?
- Some Basic Ethical Models
- The Basic Elements of Media Ethics
- Working through Ethical Dilemmas
- Determining Your Own Approach to Ethics
- Jobs in Media Ethics
Glossary
Glossary
Notes
Notes
Index
Index
Additional materials
Reviews
November 2023 | 384 pages | Sage US
| Format | Published Date | ISBN | Price |
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Vincent F. Filak named next editor for Journalism and Mass Communication Educator
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak's conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
Watch this video walkthrough and see how Vantage works:
| |
Table Of Contents:
- Part I: Understanding Today's Media World
- Chapter 1: Media Basics: Models and Theories
- What Is Media?
- How Do We Use Media to Interact?
- What Does Media Do to Us?
- From Media Consumer to Media Creator
- Chapter 2: Media Audiences and Uses
- From Age to Interests: A Brief Look at How to Define an Audience
- Media Literacy
- Why Do We Consume Media?
- Is Media Use Risky?
- The Era of “Demassification”
- Chapter 3: Media Systems and Corporate Ownership
- A Basic Overview of Global Media Systems
- A Brief History of Media Ownership and Control
- Digital Media Disruptors
- Impact of Ownership Consolidation
- Part II: Traditional Media
- Chapter 4: Books: The Original Mass Medium
- From Stone Tablets to Digital Tablets: A Brief History of Text
- Role of Books
- The Process of Developing, Writing, Publishing, and Selling Books
- Censorship and the Movement to Ban Books
- Jobs in Publishing
- Chapter 5: Print Journalism: Newspapers and Magazines
- A Brief History of News Publications
- Role of Newspapers and Magazines
- Is Print Dead or Is It Evolving?
- Careers in Print Journalism
- Chapter 6: Radio and Other Audio Formats
- A Brief History of Audio Media
- Television Competition and the Shift to the Niches
- Rules and Regulations
- The Role of Radio in Society
- Jobs in Audio Media
- Chapter 7: Movies
- A Brief History of Movies
- The Role of Movies
- How Movies Are Made
- Viewer Discretion Advised: Ratings and Social Acceptability
- Jobs in Movies and Film Production
- Chapter 8: Television
- A Brief History of Television
- The Many Benefits of Entertainment Television
- The Role of Broadcast Journalism
- How TV Has Adapted to Technological Advances
- Is Television a “Vast Wasteland”?
- Jobs in Television
- Part III: Digital Media
- Chapter 9: The All-Consuming Internet
- From Military Tool to Daily Necessity: A Brief History of the Internet
- Role of the Internet
- Media Monopoly 2.0
- The Dark Corners and Negative Consequences of the Internet
- Jobs Working with Online Media
- Chapter 10: Social Media
- From Six Degrees to TikTok: A Brief History of Social Media
- Defining and Differentiating Social Media
- Examining Social Media Approaches
- The Value of Social Media
- Uses and Gratifications of Social Media
- Jobs Related to Social Media
- Chapter 11: Videogames and Gaming as Media
- A Brief History of Video Games: From Cathode Rays to Fortnite
- Game Typology and Genres
- Gaming Crossovers
- Role of Video Games
- Understanding Flow and the Value of Video Games
- Jobs Related to Video Games
- Part IV: Strategic Media
- Chapter 12: Public Relations and Persuasion
- A Brief History of Public Relations
- Defining and Explaining Public Relations
- Using Persuasion in Public Relations
- Key Elements of Successful PR
- Communication Tools for Public Relations
- Jobs in PR
- Chapter 13: Advertising and Marketing
- A Brief History of Advertising
- Defining and Explaining Advertising
- Exploring Advertising Options
- Advertising and Society
- Jobs in Advertising
- Part V: Rules and Values
- Chapter 14: Media and the Law
- Free Speech, Free Press, and the First Amendment
- Beyond the First Amendment: Regulators and Regulations
- Defamation, Libel, and Slander
- Invasion of Privacy
- That’s Mine! Copyright Law and Protections
- Jobs in Media Law
- Chapter 15: Ethics: What We Value
- What Are Ethics and Why Do They Matter?
- Some Basic Ethical Models
- The Basic Elements of Media Ethics
- Working through Ethical Dilemmas
- Determining Your Own Approach to Ethics
- Jobs in Media Ethics
- Glossary
- Notes
- Index
Recent Product Reviews:
I really appreciate the clear and well-written text as well as the baked-in media literacy approach. This book really is almost everything I've been looking for.One element that I feel could be expanded upon is more fleshing out of the various models/theories of mass media effects.
Professor Gabe Otteson, Communications, University of North Texas Dallas
"This is the smoothest student onboarding process I have ever experienced. Everything is syncing and the students were able to figure things out with almost no help from me."
Echo Leaver, Instructor, Salisbury University
Filak's Exploring Mass Communication is current and relevant, as well as pedagogically significant. The style is helpful to educators and students alike. Not as verbose as other textbooks on the topic, he puts the "less is more" strategy in place without sacrificing quality.
Melanie Wilderman, University of Oklahoma
"With Vantage, I set up my course in under 10 minutes, which is unheard of...I love Vantage!"
Karin Machluf, Instructor, Penn State Scranton
It's very diverse and inclusive in each chapter with the achievements and contributions by individuals and groups usually overlooked by other media textbooks. It has a mix of examples, questions, and tables that help the students grasp the content.
Judith G. Curtis, University of North Carolina at Pembroke