Focus Groups

A Practical Guide for Applied Research
Fifth Edition
Richard A. Krueger - Professor Emeritus and Senior Fellow
Mary Anne Casey
Focus Groups
August 2014 | 280 pages | Sage US
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Description

This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.



Contents

PREFACE

PREFACE

ACKNOWLEDGEMENTS

  • 1. Overview of Focus Groups
  • 2. Planning The Focus Group Study
  • 3. Developing a Questioning Route
  • 4. Participants in a Focus Group
  • 5. Moderating Skills
  • 6. Analyzing Focus Group Results
  • 7. Reporting
  • 8. Focus Group Research
  • 9. Focus Group Interviewing with Young People
  • 10. International and Cross-Cultural Focus Group Interviewing
  • 11. Telephone and Internet Focus Group Interviewing
  • 12. Focus Group Interviewing Within the Organization
  • 13. Modifications of Focus Groups
  • 14. Answering Questions About the Quality of Focus Group Research

Additional materials

Description

This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.



Contents

PREFACE

PREFACE

ACKNOWLEDGEMENTS

  • 1. Overview of Focus Groups
  • 2. Planning The Focus Group Study
  • 3. Developing a Questioning Route
  • 4. Participants in a Focus Group
  • 5. Moderating Skills
  • 6. Analyzing Focus Group Results
  • 7. Reporting
  • 8. Focus Group Research
  • 9. Focus Group Interviewing with Young People
  • 10. International and Cross-Cultural Focus Group Interviewing
  • 11. Telephone and Internet Focus Group Interviewing
  • 12. Focus Group Interviewing Within the Organization
  • 13. Modifications of Focus Groups
  • 14. Answering Questions About the Quality of Focus Group Research

Additional materials

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Focus Groups

A Practical Guide for Applied Research

Richard A. Krueger , Mary Anne Casey
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August 2014 | 280 pages | Sage US

Format Published Date ISBN Price

This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.




Table Of Contents:

  • PREFACE
  • ACKNOWLEDGEMENTS
  • 1. Overview of Focus Groups
  • 2. Planning The Focus Group Study
  • 3. Developing a Questioning Route
  • 4. Participants in a Focus Group
  • 5. Moderating Skills
  • 6. Analyzing Focus Group Results
  • 7. Reporting
  • 8. Focus Group Research
  • 9. Focus Group Interviewing with Young People
  • 10. International and Cross-Cultural Focus Group Interviewing
  • 11. Telephone and Internet Focus Group Interviewing
  • 12. Focus Group Interviewing Within the Organization
  • 13. Modifications of Focus Groups
  • 14. Answering Questions About the Quality of Focus Group Research

Recent Product Reviews:

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”
Theresa Carilli, Purdue University Calumet
"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research."
Aditya Simha, University of Wisconsin - Whitewater

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