Moderating Focus Groups
Purchase
Description
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Contents
Preface
- About This Book
Guiding Principles of Moderating
Guiding Principles of Moderating
What You Need to Do
- Before the Focus Group
What You Need to Do
- During the Focus Group
Selecting the Moderator
Selecting the Moderator
Personal Qualities of Moderators
Personal Qualities of Moderators
Roles of Moderators
Roles of Moderators
Problems Encountered by Moderators
Problems Encountered by Moderators
People Problems
People Problems
Assistant Moderator Responsibilities
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
Taking Notes and Recording the Discussion
The Rapid Focus Group
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Improving Your Moderating Skills
Teaching Others to Moderate
Teaching Others to Moderate
Description
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Contents
Preface
- About This Book
Guiding Principles of Moderating
Guiding Principles of Moderating
What You Need to Do
- Before the Focus Group
What You Need to Do
- During the Focus Group
Selecting the Moderator
Selecting the Moderator
Personal Qualities of Moderators
Personal Qualities of Moderators
Roles of Moderators
Roles of Moderators
Problems Encountered by Moderators
Problems Encountered by Moderators
People Problems
People Problems
Assistant Moderator Responsibilities
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
Taking Notes and Recording the Discussion
The Rapid Focus Group
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Improving Your Moderating Skills
Teaching Others to Moderate
Teaching Others to Moderate
July 1997 | 136 pages | Sage US
| Format | Published Date | ISBN | Price |
|---|---|---|---|
| Paperback | 28/02/2026 | 9780761908210 | $126.00 |
| 180 Day Ebook | 28/02/2026 | 9781506320601 | $54.00 |
| Lifetime | 28/02/2026 | 9781506320601 | $78.00 |
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Table Of Contents:
- Preface
- About This Book
- Guiding Principles of Moderating
- What You Need to Do
- Before the Focus Group
- What You Need to Do
- During the Focus Group
- Selecting the Moderator
- Personal Qualities of Moderators
- Roles of Moderators
- Problems Encountered by Moderators
- People Problems
- Assistant Moderator Responsibilities
- Taking Notes and Recording the Discussion
- The Rapid Focus Group
- Rate Yourself - Check Sheets for Moderating
- Improving Your Moderating Skills
- Teaching Others to Moderate