Netnography is a must-read for anyone engaged in or contemplating qualitative research on social media. Online behavior is at once a psychological, social, and technologi... Press enter to read the full quote (will open a modal popup)

Howard Rheingold

If anyone had any doubt that this is the golden age for research, Rob Kozinets has made the case and provided the field guide that shows why this is so. Netnography is a ... Press enter to read the full quote (will open a modal popup)

Lee Rainie, Director of Internet and Technology Research, Pew Research Center

Robert Kozinets knows his stuff: over the past 25 years, he has almost single-handedly established netnography as a methodological framework for qualitative Internet rese... Press enter to read the full quote (will open a modal popup)

Axel Bruns, The Queensland University of Technology

Netnography introduces researchers to the complex social system of people, spaces, and tool interactions existing in social media. Netnographic practices detail ways of u... Press enter to read the full quote (will open a modal popup)

A. Nicole Pfannenstiel, Millersville University

This is a great detailed overview that goes very in-depth into netnography, but is still written accessibly enough for undergraduate students. I will also use parts of th... Press enter to read the full quote (will open a modal popup)

Dr Anna Feigenbaum, Media School, Bournemouth University

excellent introduction to the field Press enter to read the full quote (will open a modal popup)

Dr Calum Neill, School of Health & Social Care , Edinburgh Napier University

Netnography has opened up ways in which students can study online communities. Press enter to read the full quote (will open a modal popup)

Dr Josephine Gabi, Faculty of Education, Manchester Metropolitan University

I HAVE NOT RECEIVED THIS BOOK - PLEASE CAN YOU RESEND IT. Press enter to read the full quote (will open a modal popup)

Dr Julie donald, Work Based Distance Learning, Lincoln University

A good update to the previous version. Visually more compelling the use of colour helps navigation through the text. The inclusion of chapter introductions and summaries ... Press enter to read the full quote (will open a modal popup)

Dr Tracy Piper-Wright, Department of Art & Design, Chester University

This is a well written book, easy to comprehend and Netnography is used as an example of how companies may use this type of research to be more effective in their e-marke... Press enter to read the full quote (will open a modal popup)

Dr Yioula Melanthiou, Business, University of Nicosia

An excellent update text for all your digital research needs. Press enter to read the full quote (will open a modal popup)

Mr Paul Edward Matthews, Gloucestershire Business School, Gloucestershire University

Although an excellent book, I felt that it is perhaps a little complex for third year design students. However, I will recommend for adoption for our MA courses Press enter to read the full quote (will open a modal popup)

Mr Simon Jones, Graphic Design, Leeds College of Art

Informative and a nice read, my students will find this really helpful Press enter to read the full quote (will open a modal popup)

Mrs Emma Harvey, Education, Suffolk New College

For students to understand the qualitative method of netnography especially for the analysis of social media. Press enter to read the full quote (will open a modal popup)

Mrs Maeve Ahern O'Neill, Business Faculty, Griffith College Dublin