Ongoing Crisis Communication

Planning, Managing, and Responding
Seventh Edition
Ongoing Crisis Communication
July 2026 | 336 pages | Sage US
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Description

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Seventh Edition includes new coverage of the integration of social media platforms and various AI applications in crisis management and communication, risk management, internal crisis communication, and post-alert messaging. The revised edition also draws upon recent trends and insights from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Contents

Preface

Preface

Acknowledgments

Acknowledgments

About the Author

  • Chapter 1: A Need for More Crisis Management Knowledge
  • Crisis Management Defined
  • The Initial Crisis Management Framework
  • Importance of Crisis Management
  • Chapter Summary
  • Discussion Questions
  • Chapter 2: Risk as the Foundation for Crisis Management and Crisis Communication
  • The Knowns and Unknowns Framework of Risk
  • Risk in the Organizational Context
  • Enterprise Risk Management
  • Chapter Summary
  • Discussion Questions
  • Chapter 3: The Crisis Mitigation Process: Building Crisis-Resistant And Resilient Organizations
  • Thinking About Risk Mitigation
  • Application of the Boyd OODA Loop: Observe
  • Application of the Boyd OODA Loop: Orient
  • Application of the Boyd OODA Loop: Decide and Act
  • Chapter Summary
  • Discussion Questions
  • Chapter 4: Crisis Preparing: Part I
  • Preparing: Its Place within Crisis Management
  • Diagnosing Crisis Threats: The Start of Preparing
  • Selecting a Crisis Management Team
  • Training a Crisis Management Team
  • Resilience Training and Crisis Teams
  • Selecting and Training a Spokesperson
  • Chapter Summary
  • Discussion Questions
  • Chapter 5: Crisis Preparing: Part II
  • Developing a Crisis Management Plan
  • Beyond the Crisis Management Plan
  • Reviewing the Crisis Communication System
  • Chapter Summary
  • Discussion Questions
  • Chapter 6: Recognizing Crises
  • Selling the Crisis
  • Crises and Information Needs
  • Information-Processing Mechanisms
  • Chapter Summary
  • Discussion Questions
  • Chapter 7: Crisis Responding
  • Form of the Crisis Response
  • Elaborating on Crisis Communication as Strategic Communication
  • Crisis Response Strategies: Adjusting and Instructing Information (Supportive Communication)
  • Crisis Response Strategies: Reputation Management Strategies
  • Contextual Factors: Evaluating Threats
  • Chapter Summary
  • Discussion Questions
  • Chapter 8: Postcrisis Concerns and Epilogue
  • Continuing the Crisis Performance
  • Crisis Management Evaluation and Refinement
  • Epilogue
  • Chapter Summary
  • Discussion Questions

References

References

Additional materials

Description

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Seventh Edition includes new coverage of the integration of social media platforms and various AI applications in crisis management and communication, risk management, internal crisis communication, and post-alert messaging. The revised edition also draws upon recent trends and insights from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Contents

Preface

Preface

Acknowledgments

Acknowledgments

About the Author

  • Chapter 1: A Need for More Crisis Management Knowledge
  • Crisis Management Defined
  • The Initial Crisis Management Framework
  • Importance of Crisis Management
  • Chapter Summary
  • Discussion Questions
  • Chapter 2: Risk as the Foundation for Crisis Management and Crisis Communication
  • The Knowns and Unknowns Framework of Risk
  • Risk in the Organizational Context
  • Enterprise Risk Management
  • Chapter Summary
  • Discussion Questions
  • Chapter 3: The Crisis Mitigation Process: Building Crisis-Resistant And Resilient Organizations
  • Thinking About Risk Mitigation
  • Application of the Boyd OODA Loop: Observe
  • Application of the Boyd OODA Loop: Orient
  • Application of the Boyd OODA Loop: Decide and Act
  • Chapter Summary
  • Discussion Questions
  • Chapter 4: Crisis Preparing: Part I
  • Preparing: Its Place within Crisis Management
  • Diagnosing Crisis Threats: The Start of Preparing
  • Selecting a Crisis Management Team
  • Training a Crisis Management Team
  • Resilience Training and Crisis Teams
  • Selecting and Training a Spokesperson
  • Chapter Summary
  • Discussion Questions
  • Chapter 5: Crisis Preparing: Part II
  • Developing a Crisis Management Plan
  • Beyond the Crisis Management Plan
  • Reviewing the Crisis Communication System
  • Chapter Summary
  • Discussion Questions
  • Chapter 6: Recognizing Crises
  • Selling the Crisis
  • Crises and Information Needs
  • Information-Processing Mechanisms
  • Chapter Summary
  • Discussion Questions
  • Chapter 7: Crisis Responding
  • Form of the Crisis Response
  • Elaborating on Crisis Communication as Strategic Communication
  • Crisis Response Strategies: Adjusting and Instructing Information (Supportive Communication)
  • Crisis Response Strategies: Reputation Management Strategies
  • Contextual Factors: Evaluating Threats
  • Chapter Summary
  • Discussion Questions
  • Chapter 8: Postcrisis Concerns and Epilogue
  • Continuing the Crisis Performance
  • Crisis Management Evaluation and Refinement
  • Epilogue
  • Chapter Summary
  • Discussion Questions

References

References

Additional materials

SAGE Publishing Logo

Ongoing Crisis Communication

Planning, Managing, and Responding


July 2026 | 336 pages | Sage US

Format Published Date ISBN Price

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Seventh Edition includes new coverage of the integration of social media platforms and various AI applications in crisis management and communication, risk management, internal crisis communication, and post-alert messaging. The revised edition also draws upon recent trends and insights from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Table Of Contents:

  • Preface
  • Acknowledgments
  • About the Author
  • Chapter 1: A Need for More Crisis Management Knowledge
  • Crisis Management Defined
  • The Initial Crisis Management Framework
  • Importance of Crisis Management
  • Chapter Summary
  • Discussion Questions
  • Chapter 2: Risk as the Foundation for Crisis Management and Crisis Communication
  • The Knowns and Unknowns Framework of Risk
  • Risk in the Organizational Context
  • Enterprise Risk Management
  • Chapter Summary
  • Discussion Questions
  • Chapter 3: The Crisis Mitigation Process: Building Crisis-Resistant And Resilient Organizations
  • Thinking About Risk Mitigation
  • Application of the Boyd OODA Loop: Observe
  • Application of the Boyd OODA Loop: Orient
  • Application of the Boyd OODA Loop: Decide and Act
  • Chapter Summary
  • Discussion Questions
  • Chapter 4: Crisis Preparing: Part I
  • Preparing: Its Place within Crisis Management
  • Diagnosing Crisis Threats: The Start of Preparing
  • Selecting a Crisis Management Team
  • Training a Crisis Management Team
  • Resilience Training and Crisis Teams
  • Selecting and Training a Spokesperson
  • Chapter Summary
  • Discussion Questions
  • Chapter 5: Crisis Preparing: Part II
  • Developing a Crisis Management Plan
  • Beyond the Crisis Management Plan
  • Reviewing the Crisis Communication System
  • Chapter Summary
  • Discussion Questions
  • Chapter 6: Recognizing Crises
  • Selling the Crisis
  • Crises and Information Needs
  • Information-Processing Mechanisms
  • Chapter Summary
  • Discussion Questions
  • Chapter 7: Crisis Responding
  • Form of the Crisis Response
  • Elaborating on Crisis Communication as Strategic Communication
  • Crisis Response Strategies: Adjusting and Instructing Information (Supportive Communication)
  • Crisis Response Strategies: Reputation Management Strategies
  • Contextual Factors: Evaluating Threats
  • Chapter Summary
  • Discussion Questions
  • Chapter 8: Postcrisis Concerns and Epilogue
  • Continuing the Crisis Performance
  • Crisis Management Evaluation and Refinement
  • Epilogue
  • Chapter Summary
  • Discussion Questions
  • References

Recent Product Reviews:

I would recommend this book to my colleagues as the best textbook for crisis communication.
Professor Jangyul Kim, Colorado State University

Recommendations