Publishing

Principles and Practice
Richard Guthrie
Publishing
September 2011 | 240 pages | Sage UK
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Description

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.

The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Contents

Introduction

Introduction

Chapter 1: A History of Books

  • The First Paradigm: From Vellum Codex to Print Book
  • 1475-1533: The Early English Trade
  • 1533-1694: Age of Control
  • 1694-1774: Rise of 'The Publisher'
  • 1774-1935: Era of the Publishing Firm
  • 1935-1970: The Paperback Revolution
  • 1965-Now: Conglomerate Publishing

Chapter 2: The Publishing Process

  • The Value Chain
  • The Editor's Task
  • The Production Process
  • Architecture of the Book
  • Printing, Paper & Bookbinding
  • Budgeting a Book
  • Author-House Relations
  • Agents
  • Writers
  • Readers

Chapter 3: Sectors in the Anglophone Model

  • Consumer or Trade Books
  • Academic, Scholarly or Higher Education Publishing
  • Professional and Journal Publishing
  • Education
  • English Language Training
  • Reference
  • Children's Books
  • Religion
  • Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009

Chapter 4: Craft to Corporation

  • Brands
  • The Business of Publishing
  • The Corporatisation of Books
  • Corporate Strategies
  • The Mechanics of Mergers
  • The Rise of the Big Five Trade Publishers
  • The Twenty-First Century

Chapter 5: Copyright and Publishing Law

  • The Statute of Anne
  • Timeline of Copyright and Intellectual Property Law
  • Copyright Today
  • Defamation and Libel
  • Seditious Libel
  • Malicious Falsehood
  • Obscenity
  • Libel & Libel Tourism
  • Copyright Infringement
  • Moral Right and Integrity
  • Digital Law
  • Fair Use and First Sale in the Digital Age

Chapter 6: Rights and Contracts

  • Book Club Rights
  • Paperback Rights
  • Translation Rights
  • Serial Rights
  • Territorial Rights
  • Other Anglophone Markets
  • Publishing Contracts
  • Contract Clauses
  • Subsidiary Rights in Contracts

Chapter 7: Marketing, Promotion and Bookselling

  • The Marketing Jigsaw
  • Sales Timeline & Techniques
  • The Blurb
  • Business to Consumer (B2C)
  • Prizes and Sales
  • Bookselling Practice
  • How and Why Books Sell
  • Discounts, Sale and Return

Chapter 8: The Era of Digital Publishing

  • The Internet
  • Open Source Culture
  • Social Networking
  • Broadcasting v. Networking
  • Media Regulation
  • Advertising
  • Guerilla Marketing
  • Piracy & Digital Music
  • Print on Demand (POD)
  • Google Books
  • E-Books

Additional materials

Description

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.

The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

Contents

Introduction

Introduction

Chapter 1: A History of Books

  • The First Paradigm: From Vellum Codex to Print Book
  • 1475-1533: The Early English Trade
  • 1533-1694: Age of Control
  • 1694-1774: Rise of 'The Publisher'
  • 1774-1935: Era of the Publishing Firm
  • 1935-1970: The Paperback Revolution
  • 1965-Now: Conglomerate Publishing

Chapter 2: The Publishing Process

  • The Value Chain
  • The Editor's Task
  • The Production Process
  • Architecture of the Book
  • Printing, Paper & Bookbinding
  • Budgeting a Book
  • Author-House Relations
  • Agents
  • Writers
  • Readers

Chapter 3: Sectors in the Anglophone Model

  • Consumer or Trade Books
  • Academic, Scholarly or Higher Education Publishing
  • Professional and Journal Publishing
  • Education
  • English Language Training
  • Reference
  • Children's Books
  • Religion
  • Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009

Chapter 4: Craft to Corporation

  • Brands
  • The Business of Publishing
  • The Corporatisation of Books
  • Corporate Strategies
  • The Mechanics of Mergers
  • The Rise of the Big Five Trade Publishers
  • The Twenty-First Century

Chapter 5: Copyright and Publishing Law

  • The Statute of Anne
  • Timeline of Copyright and Intellectual Property Law
  • Copyright Today
  • Defamation and Libel
  • Seditious Libel
  • Malicious Falsehood
  • Obscenity
  • Libel & Libel Tourism
  • Copyright Infringement
  • Moral Right and Integrity
  • Digital Law
  • Fair Use and First Sale in the Digital Age

Chapter 6: Rights and Contracts

  • Book Club Rights
  • Paperback Rights
  • Translation Rights
  • Serial Rights
  • Territorial Rights
  • Other Anglophone Markets
  • Publishing Contracts
  • Contract Clauses
  • Subsidiary Rights in Contracts

Chapter 7: Marketing, Promotion and Bookselling

  • The Marketing Jigsaw
  • Sales Timeline & Techniques
  • The Blurb
  • Business to Consumer (B2C)
  • Prizes and Sales
  • Bookselling Practice
  • How and Why Books Sell
  • Discounts, Sale and Return

Chapter 8: The Era of Digital Publishing

  • The Internet
  • Open Source Culture
  • Social Networking
  • Broadcasting v. Networking
  • Media Regulation
  • Advertising
  • Guerilla Marketing
  • Piracy & Digital Music
  • Print on Demand (POD)
  • Google Books
  • E-Books

Additional materials

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Publishing

Principles and Practice

Richard Guthrie
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September 2011 | 240 pages | Sage UK

Format Published Date ISBN Price

At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.

The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.


Table Of Contents:

  • Introduction
  • Chapter 1: A History of Books
  • The First Paradigm: From Vellum Codex to Print Book
  • 1475-1533: The Early English Trade
  • 1533-1694: Age of Control
  • 1694-1774: Rise of 'The Publisher'
  • 1774-1935: Era of the Publishing Firm
  • 1935-1970: The Paperback Revolution
  • 1965-Now: Conglomerate Publishing
  • Chapter 2: The Publishing Process
  • The Value Chain
  • The Editor's Task
  • The Production Process
  • Architecture of the Book
  • Printing, Paper & Bookbinding
  • Budgeting a Book
  • Author-House Relations
  • Agents
  • Writers
  • Readers
  • Chapter 3: Sectors in the Anglophone Model
  • Consumer or Trade Books
  • Academic, Scholarly or Higher Education Publishing
  • Professional and Journal Publishing
  • Education
  • English Language Training
  • Reference
  • Children's Books
  • Religion
  • Leading Revenues by Sector (U.S., UK, Europe & Japan) in 2009
  • Chapter 4: Craft to Corporation
  • Brands
  • The Business of Publishing
  • The Corporatisation of Books
  • Corporate Strategies
  • The Mechanics of Mergers
  • The Rise of the Big Five Trade Publishers
  • The Twenty-First Century
  • Chapter 5: Copyright and Publishing Law
  • The Statute of Anne
  • Timeline of Copyright and Intellectual Property Law
  • Copyright Today
  • Defamation and Libel
  • Seditious Libel
  • Malicious Falsehood
  • Obscenity
  • Libel & Libel Tourism
  • Copyright Infringement
  • Moral Right and Integrity
  • Digital Law
  • Fair Use and First Sale in the Digital Age
  • Chapter 6: Rights and Contracts
  • Book Club Rights
  • Paperback Rights
  • Translation Rights
  • Serial Rights
  • Territorial Rights
  • Other Anglophone Markets
  • Publishing Contracts
  • Contract Clauses
  • Subsidiary Rights in Contracts
  • Chapter 7: Marketing, Promotion and Bookselling
  • The Marketing Jigsaw
  • Sales Timeline & Techniques
  • The Blurb
  • Business to Consumer (B2C)
  • Prizes and Sales
  • Bookselling Practice
  • How and Why Books Sell
  • Discounts, Sale and Return
  • Chapter 8: The Era of Digital Publishing
  • The Internet
  • Open Source Culture
  • Social Networking
  • Broadcasting v. Networking
  • Media Regulation
  • Advertising
  • Guerilla Marketing
  • Piracy & Digital Music
  • Print on Demand (POD)
  • Google Books
  • E-Books

Recent Product Reviews:

This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended.
Iain Stevenson, Director, UCL Centre for Publishing
Written for anyone wishing to learn about the Anglophone publishing industry, this text fills a long-standing gap in the market. It covers each of the publishing functions, as well as the processes associated with creating and disseminating print and digital products... Guthrie's text is an industry overview for professionals, but is scholorly enough to make it an ideal student textbook.
Penelope Woolf, Editorial Director, Oxford University Press and Honorary Lecturer, University College London
Absolutely first rate. I wish I'd had a text like this in front of me when I started Black Sparrow in 1966! Everything is organized and laid out in the most helpful way. I shake my head when I realize I had to discover how to publish books, the hard way, through trial and error. Publishing is a remarkable achievement.
John Martin, founder of Black Sparrow Press
'This is a very concise and easy to understand summary of the publishing industry. The book covers all the different stages that go into publishing a book, from acquisitions to marketing. Guthrie even has sections on the history of the book industry from the beginning, leading to the ebook craze. Guthrie manages to be honest about the different arguments, and gives a very good look at both sides of every argument. For anyone remotely curious about the nuts and bolts of the industry, this book is probably what you are looking for.'
Goodreads.com Review
'Guthrie’s book provides a comprehensive guide to publishing issues some other sources skim over. Subjects such as possible cultural conflicts and varying trade practices are explored accessibly but authoritatively. While Guthrie writes about both publishing and self-publishing, Publishing: Principles and Practice is laid out for maximum usability, allowing readers to search out relevant passages with ease. Guthrie writes in a welcoming, almost casual style mixing in interviews and real world examples to illustrate his assertions and stop things stagnating.'
standoutbooks.com Review

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