Qualitative Content Analysis in Practice

Margrit Schreier - Jacobs University Bremen, Germany
Qualitative Content Analysis in Practice
March 2012 | 280 pages | Sage UK
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ISBN: 9781446289921
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Hardcover
ISBN: 9781849205924
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Description

This book takes students step-by-step through the process of doing qualitative content analysis.  Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.

Contents

Introduction: What Is Qualitative Content Analysis?

Introduction: What Is Qualitative Content Analysis?

What Is Qualitative about Qualitative Content Analysis?

What Is Qualitative about Qualitative Content Analysis?

Will Qualitative Content Analysis Work for Me? Decision Aids

Will Qualitative Content Analysis Work for Me? Decision Aids

The Coding Frame

The Coding Frame

Building a Coding Frame

Building a Coding Frame

Strategies for Building a Data-Driven Coding Frame

Strategies for Building a Data-Driven Coding Frame

Segmentation and Units of Coding

Segmentation and Units of Coding

Trying It Out: The Pilot Phase

Trying It Out: The Pilot Phase

What to Keep in Mind: Evaluating Your Coding Frame

What to Keep in Mind: Evaluating Your Coding Frame

The Main Analysis Phase

The Main Analysis Phase

How to Present Your Results

How to Present Your Results

Using Software in Doing Qualitative Content Analysis

Using Software in Doing Qualitative Content Analysis

Description

This book takes students step-by-step through the process of doing qualitative content analysis.  Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.

Contents

Introduction: What Is Qualitative Content Analysis?

Introduction: What Is Qualitative Content Analysis?

What Is Qualitative about Qualitative Content Analysis?

What Is Qualitative about Qualitative Content Analysis?

Will Qualitative Content Analysis Work for Me? Decision Aids

Will Qualitative Content Analysis Work for Me? Decision Aids

The Coding Frame

The Coding Frame

Building a Coding Frame

Building a Coding Frame

Strategies for Building a Data-Driven Coding Frame

Strategies for Building a Data-Driven Coding Frame

Segmentation and Units of Coding

Segmentation and Units of Coding

Trying It Out: The Pilot Phase

Trying It Out: The Pilot Phase

What to Keep in Mind: Evaluating Your Coding Frame

What to Keep in Mind: Evaluating Your Coding Frame

The Main Analysis Phase

The Main Analysis Phase

How to Present Your Results

How to Present Your Results

Using Software in Doing Qualitative Content Analysis

Using Software in Doing Qualitative Content Analysis

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Qualitative Content Analysis in Practice


March 2012 | 280 pages | Sage UK

Format Published Date ISBN Price
Hardcover 31/03/2026 9781849205924 $220.00
Paperback 31/03/2026 9781849205931 $122.00
180 Day Ebook 28/03/2023 9781446289921 $72.00
Lifetime 28/03/2023 9781446289921 $104.00

This book takes students step-by-step through the process of doing qualitative content analysis.  Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding.


Table Of Contents:

  • Introduction: What Is Qualitative Content Analysis?
  • What Is Qualitative about Qualitative Content Analysis?
  • Will Qualitative Content Analysis Work for Me? Decision Aids
  • The Coding Frame
  • Building a Coding Frame
  • Strategies for Building a Data-Driven Coding Frame
  • Segmentation and Units of Coding
  • Trying It Out: The Pilot Phase
  • What to Keep in Mind: Evaluating Your Coding Frame
  • The Main Analysis Phase
  • How to Present Your Results
  • Using Software in Doing Qualitative Content Analysis

Recent Product Reviews:

Schreier provides several helpful educational tools, such as mid-chapter definitions, summaries and key-points....this is an excellent introductory or reference book for all students of content analysis
Seth Fallik & JulhiAnn Francis, Springer Science + Business Media New York
This book has been written for students but would be of value to anyone considering using the analysis method to help them reduce and make sense of a large volume of textual data. [...]The content is detailed and presented in text-book style with key points, definitions and beginners’ mistakes scattered throughout and frequently asked questions and end of chapter questions. These break up the text but also help when skimming. In addition, and what I found particularly valuable, was the liberal use of examples drawn from published papers. These really help to clarify and bring to life the issues raised.
Nicola Singleton, Independent research consultant and visiting researcher, Department of Addictions, Kings College
I will use this as a recommended text, and not adopt as a main or compulsory text. This is so given the book's particular focus on QCA, and the more complex treatment of research issues in general, which will be of use to a limited number of students but will be a good resource potentially for some select few taking my spring 2014 senior thesis class and NOT the fall basic / intro research methods class. Thank you.
Ms Julia Lau, Political Science and International Studies, McDaniel College
This book provides a well written, clear and detailed account of QCA, highlighting the value of this research method for the analysis of social, political and psychological phenomenaTereza CapelosUniversity of Surrey Schreier writes clearly and with authority, positioning QCA in relation to other qualitative research methods and emphasising the hands-on aspects of the analysis process. She offers numerous illuminating examples and helpful pedagogical tools for the reader. This book will thus be most welcomed by students at different levels as well as by researchers. Ulla Hällgren GraneheimUmeå University, Sweden

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