Social Research Methods

Qualitative and Quantitative Approaches
Second Edition
H. Russell Bernard - Arizona State University, USA
Social Research Methods
March 2012 | 824 pages | Sage US
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Description

This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.

"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina

"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas

"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other textsthe organization is superb." -Benedict J. Colombi, University of Arizona

Click here to read what The Qualitative Report said about this title.



Contents

Part I: Background to Research

  • Chapter 1. About Social Science
  • Chapter 2. The Foundations of Social Research
  • Chapter 3. Preparing for Research

Part II: Research Design

  • Chapter 4. Research Design: Experiments and Experimental Thinking
  • Chapter 5. Sampling: The Basics
  • Chapter 6. Sampling Theory
  • Chapter 7. Nonprobability Sampling

Part III: Data Collection

  • Chapter 8. Interviewing I: Unstructured and Semistructured
  • Chapter 9. Interviewing II: Questionnaires
  • Chapter 10. Interviewing III: Relational Data - Domains and Networks
  • Chapter 11. Scales and Scaling
  • Chapter 12: Participant Observation
  • Chapter 13. Field Notes and Database Management
  • Chapter 14: Direct and Indirect Observation

Part IV Data Analysis

  • Chapter 15: Introduction to Qualitative and Quantitative Analysis
  • Chapter 16: Analyzing Cultural Domains and Proximity Matrices
  • Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
  • Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
  • Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
  • Chapter 20. Univariate Analysis
  • Chapter 21. Bivariate Analysis: Testing Relations
  • Chapter 22. Multivariate Analysis
  • Appendix A: Table of Areas under a Normal Curve
  • Appendix B: Student’s t Distribution
  • Appendix C: Chi-Square Distribution Table
  • Appendix D: F Table for the .05 Level of Significance

Appendix E: Resources for Social Researchers

Appendix E: Resources for Social Researchers

Resources

Instructor Teaching Site

A password protected instructor site at www.sagepub.com/bernard2e includes PowerPoint Slides, Discussion Questions & Test Bank for each chapter.
/bernard2e

Additional materials

Description

This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.

"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina

"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas

"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other textsthe organization is superb." -Benedict J. Colombi, University of Arizona

Click here to read what The Qualitative Report said about this title.



Contents

Part I: Background to Research

  • Chapter 1. About Social Science
  • Chapter 2. The Foundations of Social Research
  • Chapter 3. Preparing for Research

Part II: Research Design

  • Chapter 4. Research Design: Experiments and Experimental Thinking
  • Chapter 5. Sampling: The Basics
  • Chapter 6. Sampling Theory
  • Chapter 7. Nonprobability Sampling

Part III: Data Collection

  • Chapter 8. Interviewing I: Unstructured and Semistructured
  • Chapter 9. Interviewing II: Questionnaires
  • Chapter 10. Interviewing III: Relational Data - Domains and Networks
  • Chapter 11. Scales and Scaling
  • Chapter 12: Participant Observation
  • Chapter 13. Field Notes and Database Management
  • Chapter 14: Direct and Indirect Observation

Part IV Data Analysis

  • Chapter 15: Introduction to Qualitative and Quantitative Analysis
  • Chapter 16: Analyzing Cultural Domains and Proximity Matrices
  • Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
  • Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
  • Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
  • Chapter 20. Univariate Analysis
  • Chapter 21. Bivariate Analysis: Testing Relations
  • Chapter 22. Multivariate Analysis
  • Appendix A: Table of Areas under a Normal Curve
  • Appendix B: Student’s t Distribution
  • Appendix C: Chi-Square Distribution Table
  • Appendix D: F Table for the .05 Level of Significance

Appendix E: Resources for Social Researchers

Appendix E: Resources for Social Researchers

Resources

Instructor Teaching Site

A password protected instructor site at www.sagepub.com/bernard2e includes PowerPoint Slides, Discussion Questions & Test Bank for each chapter.
/bernard2e

Additional materials

SAGE Publishing Logo

Social Research Methods

Qualitative and Quantitative Approaches


March 2012 | 824 pages | Sage US

Format Published Date ISBN Price

This text provides a comprehensive guide to doing research in the social and behavioral sciences—from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.

"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class." -Erica B. Gibson, University of South Carolina

"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research." -Julian Kilker, University of Nevada, Las Vegas

"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other textsthe organization is superb." -Benedict J. Colombi, University of Arizona

Click here to read what The Qualitative Report said about this title.




Table Of Contents:

  • Part I: Background to Research
  • Chapter 1. About Social Science
  • Chapter 2. The Foundations of Social Research
  • Chapter 3. Preparing for Research
  • Part II: Research Design
  • Chapter 4. Research Design: Experiments and Experimental Thinking
  • Chapter 5. Sampling: The Basics
  • Chapter 6. Sampling Theory
  • Chapter 7. Nonprobability Sampling
  • Part III: Data Collection
  • Chapter 8. Interviewing I: Unstructured and Semistructured
  • Chapter 9. Interviewing II: Questionnaires
  • Chapter 10. Interviewing III: Relational Data - Domains and Networks
  • Chapter 11. Scales and Scaling
  • Chapter 12: Participant Observation
  • Chapter 13. Field Notes and Database Management
  • Chapter 14: Direct and Indirect Observation
  • Part IV Data Analysis
  • Chapter 15: Introduction to Qualitative and Quantitative Analysis
  • Chapter 16: Analyzing Cultural Domains and Proximity Matrices
  • Chapter 17. Analyzing Qualitative Data I: Applying Logic to Text
  • Chapter 18. Analyzing Qualitative Data II: Grammar Beyond the Sentence
  • Chapter 19. Analyzing Qualitative Data III: Grounded Theory and Content Analysis
  • Chapter 20. Univariate Analysis
  • Chapter 21. Bivariate Analysis: Testing Relations
  • Chapter 22. Multivariate Analysis
  • Appendix A: Table of Areas under a Normal Curve
  • Appendix B: Student’s t Distribution
  • Appendix C: Chi-Square Distribution Table
  • Appendix D: F Table for the .05 Level of Significance
  • Appendix E: Resources for Social Researchers

Recent Product Reviews:

Very good book. Covers all aspects of research in great detail. Using for level 3, 4 & 5
Miss Tammy Milner, Social Science, East Riding College
Great sourcebook for social research methods
Dr Bahadir Namdar, Primary Education/ Science Education Program, Recep Tayyip Erdogan University
This is a excellent text. It provides the reader/student with a thorough background to the development of science and the various methods and skill sets available to the enterprising researcher. It is a master piece.
Mr Andrew Hicks, Faculty of Social Sciences/Department of Sociology, University of Guyana
Useful reading for students at all levels and is on my supplemental list.
Ms Ikedola Animashaun, Social Work Department, Brunel University
I like the completeness of the text and I had very good luck teaching one of Bernard's anthropology research texts in a graduate course. However, this was not the appropriate textbook for this particular undergraduate course. Most of the students were not prepared for the high level of reading or thinking and I had to revise the syllabus mid semester and choose readings from a more basic book.
Dr Carylanna Taylor, Interdisciplinary Studies, Ny Institute Of Tech-Manhattan

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