Survey Research Methods

Fifth Edition
Floyd J. Fowler - Center for Survey Research
Survey Research Methods
September 2013 | 184 pages | Sage US
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Description

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with
 Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more



Contents

1. Introduction

1. Introduction

2. Types of Error in Surveys

2. Types of Error in Surveys

3. Sampling

3. Sampling

4. Nonresponse: Implementing a Sample Design

4. Nonresponse: Implementing a Sample Design

5. Methods of Data Collection

5. Methods of Data Collection

6. Designing Questions to Be Good Measures

6. Designing Questions to Be Good Measures

7. Evaluating Survey Questions and Instruments

7. Evaluating Survey Questions and Instruments

8. Survey Interviewing

8. Survey Interviewing

9. Preparing Survey Data for Analysis

9. Preparing Survey Data for Analysis

10. Analyzing Survey Data

10. Analyzing Survey Data

11. Ethical Issues in Survey Research

11. Ethical Issues in Survey Research

12. Providing Information about Survey Methods

12. Providing Information about Survey Methods

13. Survey Error in Perspective

13. Survey Error in Perspective

Additional materials

Description

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with
 Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more



Contents

1. Introduction

1. Introduction

2. Types of Error in Surveys

2. Types of Error in Surveys

3. Sampling

3. Sampling

4. Nonresponse: Implementing a Sample Design

4. Nonresponse: Implementing a Sample Design

5. Methods of Data Collection

5. Methods of Data Collection

6. Designing Questions to Be Good Measures

6. Designing Questions to Be Good Measures

7. Evaluating Survey Questions and Instruments

7. Evaluating Survey Questions and Instruments

8. Survey Interviewing

8. Survey Interviewing

9. Preparing Survey Data for Analysis

9. Preparing Survey Data for Analysis

10. Analyzing Survey Data

10. Analyzing Survey Data

11. Ethical Issues in Survey Research

11. Ethical Issues in Survey Research

12. Providing Information about Survey Methods

12. Providing Information about Survey Methods

13. Survey Error in Perspective

13. Survey Error in Perspective

Additional materials

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Survey Research Methods


September 2013 | 184 pages | Sage US

Format Published Date ISBN Price

The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


Available with
 Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more




Table Of Contents:

  • 1. Introduction
  • 2. Types of Error in Surveys
  • 3. Sampling
  • 4. Nonresponse: Implementing a Sample Design
  • 5. Methods of Data Collection
  • 6. Designing Questions to Be Good Measures
  • 7. Evaluating Survey Questions and Instruments
  • 8. Survey Interviewing
  • 9. Preparing Survey Data for Analysis
  • 10. Analyzing Survey Data
  • 11. Ethical Issues in Survey Research
  • 12. Providing Information about Survey Methods
  • 13. Survey Error in Perspective

Recent Product Reviews:

GREAT book for my students and me!!
Dr Elise Øby, Curriculum, Østfold University College
Concise information on developing surveys for DNP projects.
Lorena Guerrero, School Of Nursing, Pacific Lutheran University
Have used the book for 4 years and the graduate students do like it. Easy to read, short chapters that allow the professor to decide the topics requiring elaboration.Thank you
Professor Kimberley Garth-James, Business Administration Dept, Notre Dame De Namur University
In a concrete way, this book provides a good overview of the essentials of survey research. It offers good discussions on sampling, implementing a sample design, questionnaire construction, interviewing (and training interviewers), data analysis, and so on.
Mrs Maartje De Graaf, Media, Communication & Organisation, Twente University
A well written book that is easy to understand for students as well as practitioners. It is compact, though, extensive enough for the more advanced researchers. The author discusses evaluation methods of the instrument as well, which I find highly valuable.
Ms Yvon Van den Boer, Media, Communication & Organisation, Twente University

Recommendations