Jerry Wind

Professor Emeritus, Marketing, Wharton Business School

Yoram (Jerry) Wind is the Lauder Professor Emeritus and Professor of Marketing at Wharton. He founded the Wharton SEI Center for Advanced Studies in Management, leading it for three decades. His innovations include the Wharton Executive MBA, the Lauder Institute, and Wharton School Publishing. A prolific scholar, he has authored or edited 30 books and 300+ articles. Wind has consulted for over 100 companies and serves on advisory boards, including QS and SKEMA AI School of Business. He co-founded Reichman University, Israel’s first private nonprofit university, and received its Honorary Doctorate in 2021. A trustee of major cultural institutions, he continues to influence academia and industry.

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Blogs from Jerry Wind

Unlocking marketing creativity with AI: The future of innovation

AI is transforming marketing by enhancing creativity through tools like generative AI and machine learning. It personalizes campaigns, optimizes strategies, and engages consumers. However, ethical considerations like bias and privacy must be addressed for responsible use.

Blog provider: Sage Perspectives

Headshot of Margherita Pagani. A person with long black hair Headshot of Jerry Wind. Image of man with white hair wearing glasses
Margherita Pagani , Jerry Wind
March 10, 2025

Unlocking marketing creativity with AI: The future of innovation

AI is transforming marketing by enhancing creativity through tools like generative AI and machine learning. It personalizes campaigns, optimizes strategies, and engages consumers. However, ethical considerations like bias and privacy must be addressed for responsible use.

Blog provider: Sage Perspectives

Headshot of Margherita Pagani. A person with long black hair Headshot of Jerry Wind. Image of man with white hair wearing glasses
Margherita Pagani , Jerry Wind
March 10, 2025