Verena Schoenmueller
Assistant professor, Marketing, Esade
Verena Schoenmueller is an assistant professor at the Department of Marketing at Esade. Verena Schoenmueller research is mainly focused on studying user-generated content in online platforms and social media and political marketing. Her studies have been published in leading marketing journals such as the Journal of Marketing Research, Marketing Science, and International Journal of Research in Marketing. Her work received recognition as finalists of 2021 Paul E. Green Best Paper Award, 2024 John D. C. Little Paper Award, 2025 Weitz-Winer-O'Dell Award.
Blogs from Verena Schoenmueller
Understanding Who Shares Fake News: Insights from Users' Post Histories
The spread of misinformation and fake news on social media platforms has become a global concern, with substantial risks associated with its dissemination. While efforts have been made to fact-check and flag content, these often fall short due to the overwhelming volume of posts shared.
Blog provider: Sage Perspectives
