Fleura Bardhi
Professor, Marketing, University of London
Fleura Bardhi is a Professor of Marketing at Bayes Business School (formally Cass), City, University of London, UK. Fleura is a consumer behavior scholar whose research aims to explore how consumption is changing as a result of sharing economy, digital technology and globalization. Her research interests fall into the areas of 1) materiality, 2) access and ownership, and 3) consumer life transitions. Fleura’s work has been published in Journal of Consumer Research, Journal of Consumer Psychology, Harvard Business Review, Sloan Management Review, International Marketing Review, Psychology and Marketing, Marketing Theory, etc. She is also co-author of the Handbook of the Sharing Economy.
Blogs from Fleura Bardhi
How luxury is shifting
Traditional luxury is losing its appeal, with contemporary consumers favoring flexible, experience-based, and attention-garnering luxury that aligns with modern, fluid lifestyles.
Blog provider: Sage Perspectives
