Giana M. Eckhardt

Giana M. Eckhardt is Professor of Marketing and Vice Dean, Executive Education and External Engagement, at King’s Business School, King’s College London. Giana is a leading expert in the field of consumer behavior, consumer culture, consumer ethics and sustainability, branding, and the sharing economy. She is co-author of In Praise of Inconvenience (Princeton University Press, 2024), The Myth of the Ethical Consumer (Cambridge University Press), and co-editor of Handbook of the Sharing Economy (Edward Elgar). Her research has been featured in outlets such as The Wall Street Journal, The Economist, Vice Magazine, The Atlantic, Fortune, Vogue, Financial Times, Scientific American, The BBC, and on National Public Radio, among many others.