Mark Ryan
PhD researcher, Marketing, Lancaster University
Mark Ryan is a PhD researcher and Associate Lecturer in Marketing at Lancaster University. His research draws upon paradox theory to explore the competing demands facing actors involved in the circular economy. Mark also works as an environmental consultant, helping firms calculate their environmental impacts using life cycle assessment.
Blogs from Mark Ryan
Airing dirty laundry: Unveiling greenwashing— the dark side of sustainability marketing in the fashion industry
Greenwashing demonstrates why consumers can't always take brands' claims of sustainability at face value.
Blog provider: Sage Perspectives
