Ana Babic Rosario
Assistant Professor, Marketing, University of Denver
Dr. Ana Babic Rosario is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Ana’s research centers on technology-enabled communication and consumption, including electronic word of mouth (eWOM) and social media, as well as consumer nostalgia. Her work has been published in top journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and edited books published by Routledge and Bristol University Press. She serves on the editorial review boards of the Journal of Consumer Research and the Journal of the Academy of Marketing Science. She has earned funding from the Marketing Science Institute.
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Blogs from Ana Babic Rosario
The Paradoxes of Social Support – Social Media Groups Can Jeopardize Health and Wellness Goals
Virtual support communities can boost your wellness journey, but beware of the social pressures that might come with them.
Blog provider: Sage Perspectives
