Doreen Shanahan

Assistant Professor, Marketing, Pepperdine University

Dr. Doreen E. Shanahan is Assistant Professor of Marketing at Pepperdine University’s Graziadio School of Business. Her research focuses on technology adoption and use from both the consumer and firm perspectives.
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Blogs from Doreen Shanahan

The Paradoxes of Social Support – Social Media Groups Can Jeopardize Health and Wellness Goals

Virtual support communities can boost your wellness journey, but beware of the social pressures that might come with them.

Blog provider: Sage Perspectives